ISBN-10:
1305627210
ISBN-13:
2901305627214
Pub. Date:
10/02/2015
Publisher:
Cengage Learning
GLOBAL 3 (with Online, 1 term (6 months) Printed Access Card) / Edition 3

GLOBAL 3 (with Online, 1 term (6 months) Printed Access Card) / Edition 3

by Mike W. Peng

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Overview

GLOBAL 3 (with Online, 1 term (6 months) Printed Access Card) / Edition 3

Learn Global Business YOUR Way with GLOBAL3! GLOBAL3's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, GLOBAL Online allows easy exploration of GLOBAL3 anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Product Details

ISBN-13: 2901305627214
Publisher: Cengage Learning
Publication date: 10/02/2015
Series: New, Engaging Titles from 4LTR Press Series
Edition description: Student
Product dimensions: 8.40(w) x 10.40(h) x 0.60(d)

About the Author

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.

Table of Contents

PART I: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Politics, Laws, & Economics. 3. Emphasizing Cultures, Ethics, & Norms. 4. Leveraging Resources & Capabilities. PART II: ACQUIRING TOOLS. 5. Trading Internationally. 6. Investing Abroad Directly. 7. Dealing with Foreign Exchange. 8. Capitalizing on Global & Regional Integration. PART III: MANAGING AROUND THE WORLD. 9. Growing & Internationalizing the Entrepreneurial Firm. 10. Entering Foreign Markets. 11. Making Alliances & Acquisitions Work. 12. Strategizing, Structuring, & Learning Around the World. PART IV: BUILDING FUNCTIONAL EXCELLENCE 13. Managing Human Resources Globally. 14. Competing on Marketing and Supply Chain Management 15. Managing Corporate Social Responsibility Globally.

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