Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets available in Paperback
- Pub. Date:
- Kogan Page, Ltd.
"For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking." placebrands.net
|Publisher:||Kogan Page, Ltd.|
|Edition description:||New Edition|
|Product dimensions:||6.32(w) x 9.18(h) x 0.82(d)|
About the Author
Sicco Van Gelder is the founder of Brand Meta, a consulting firm specialized in global brand strategy. He has served clients such as ABN AMRO Bank, Braun, De Beers, Du Pont, Johnson & Johnson, Hallmark Cards, Heineken, KPN Telecom, Philips, Randstad and Sony Music. He has conducted projects for clients in North and South America, West and Eastern Europe and Asia-Pacific. He is a member of the Association of Chief Brand Officers.