ISBN-10:
074944469X
ISBN-13:
9780749444693
Pub. Date:
11/28/2005
Publisher:
Kogan Page, Ltd.
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

by Sicco Van Gelder

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Product Details

ISBN-13: 9780749444693
Publisher: Kogan Page, Ltd.
Publication date: 11/28/2005
Edition description: New Edition
Pages: 260
Product dimensions: 6.32(w) x 9.18(h) x 0.82(d)

About the Author

Sicco Van Gelder is the founder of Brand Meta, a consulting firm specialized in global brand strategy. He has served clients such as ABN AMRO Bank, Braun, De Beers, Du Pont, Johnson & Johnson, Hallmark Cards, Heineken, KPN Telecom, Philips, Randstad and Sony Music. He has conducted projects for clients in North and South America, West and Eastern Europe and Asia-Pacific. He is a member of the Association of Chief Brand Officers.

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