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Cengage Learning
Global Business / Edition 3

Global Business / Edition 3

by Mike W. Peng
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Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape.

Product Details

ISBN-13: 2901133485932
Publisher: Cengage Learning
Publication date: 01/01/2013
Series: MindTap Course List Series
Edition description: Older Edition
Pages: 656
Product dimensions: 8.60(w) x 11.00(h) x 1.20(d)

About the Author

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.

Table of Contents

Part I: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Formal Institutions: Politics, Laws, and Economics. 3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms. 4. Leveraging Resources and Capabilities. Peng Atlas. Integrative Cases. Part II: ACQUIRING TOOLS. 5. Trading Internationally. 6. Investing Abroad Directly. 7. Dealing With Foreign Exchange. 8. Capitalizing on Global and Regional Integration. Peng Atlas. Integrative Cases. Part III: STRATEGIZING AROUND THE GLOBE. 9. Growing and Internationalizing the Entrepreneurial Firm. 10. Entering Foreign Markets. 11. Managing Global Competitive Dynamics. 12. Making Alliances and Acquisitions Work. 13. Strategizing, Structuring, and Learning Around the World. Peng Atlas. Integrative Cases. Part IV: BUILDING FUNCTIONAL EXCELLENCE. 14. Competing on Marketing and Supply Chain Management. 15. Managing Human Resources Globally. 16. Financing and Governing the Corporation Globally. 17. Managing Corporate Social Responsibility Globally. Peng Atlas. Integrative Cases. Glossary. Name Index. Organization Index. Subject Index.

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Global Business 3 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
I give this a solid OK, not "Good" as 3 stars is titled here. This text was quite interesting and I feel that I learned a great deal from it. Each chapter builds off information from previous chapters and engages the readers to truly learn the material due to a large amount of acronyms. Some issues I have with it are that two chapters were quite boring; I literally fell asleep reading and had to go over the information numerous times. Also, the author makes quite a few statements that are completely irrelevant, assumptive and almost insulting to the readers. There are also many cases of poor grammar, which is extremely difficult to understand since the author has many credentials and this DID go through a publishing company. Better editing is needed!
Anonymous More than 1 year ago
Probably one of the worst books Ive had. The closing case studies are difficult to understand what the author is asking for. About 20 students in my class are complaining of the same thing.
Anonymous More than 1 year ago