Global Business Today / Edition 6

Global Business Today / Edition 6

by Charles W. L. Hill
ISBN-10:
007338139X
ISBN-13:
9780073381398
Pub. Date:
10/24/2008
Publisher:
McGraw-Hill Companies, The
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Overview

Global Business Today / Edition 6

Charles Hill's Global Business Today, 3e (GBT) has become an established text in the International Business market for its excellent, but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT's concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in Global Business Today, 3e through a variety of real world examples and cases from small, medium, and large companies throughout the world.

Product Details

ISBN-13: 9780073381398
Publisher: McGraw-Hill Companies, The
Publication date: 10/24/2008
Edition description: Older Edition
Pages: 640
Product dimensions: 7.90(w) x 9.90(h) x 1.00(d)

Table of Contents

Part I: Globalization
Chapter 1: Globalization
Part II: Country Differences
Chapter 2: Country Differences in Political Economy
Chapter 3: Differences in Culture
Part III: Cross-Border Trade and Investment
Chapter 4: International Trade Theory
Chapter 5: The Political Economy of International Trade
Chapter 6: Foreign Direct Investment
Chapter 7: Regional Economic Integration
Part IV: Global Money System
Chapter 8: The Foreign Exchange Market
Chapter 9: The Global Monetary System
Part V: Competing in a Global Marketplace
Chapter 10: Global Strategy
Chapter 11: Entering Foreign Markets
Chapter 12: Exporting, Importing, and Countertrade
Chapter 13: Global Marketing and R&D
Chapter 14: Global Manufacturing and Materials Management
Chapter 15: Global Human Resource Management

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