ISBN-10:
0205156355
ISBN-13:
9780205156351
Pub. Date:
10/28/2001
Publisher:
Pearson Education
Global Communication: Theories, Stakeholders, and Trends / Edition 1

Global Communication: Theories, Stakeholders, and Trends / Edition 1

by Thomas L. McPhail

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Overview

Global Communication: Theories, Stakeholders, and Trends / Edition 1

The second edition of this major textbook in global communication has been fully revised to bring it up to date with advances in this dynamic field. From media coverage of the Afghanistan and Iraq wars and Arabic media systems, to digital cameras and the birth of the iPod, this book offers students a comprehensive understanding of the complex international communication scene, and of the implications of rapid changes to the worldwide media landscape that continue on a daily basis.

Product Details

ISBN-13: 9780205156351
Publisher: Pearson Education
Publication date: 10/28/2001
Edition description: Older Edition
Pages: 288
Product dimensions: 6.00(w) x 9.00(h) x 0.75(d)

About the Author

Thomas L. McPhail is Professor of Media Studies at the University of Missouri. He is the author of Electronic Colonialism: The Future of International Broadcasting and Communication (1987).

Table of Contents

Preface.

List of Abbreviations.

1. Global Communication.

Introduction.

Global War on Terrorism and 9/11.

Latin American Media.

China: The Growing Impact of the Media.

The New World Information and Communication Order (NWICO).

Electronic Colonialism Theory (ECT).

What is Electronic Colonialism Theory?.

World-System Theory (WST).

The Connection: Electronic Colonialism and World-System Theories.

Communication Forces Among Nations.

Format for the Balance of the Book.

2. Development Research Traditions and Global Communication.

Introduction.

Development Journalism/Communication.

The Economic Growth Model.

The Research Traditions.

Western Research Failings.

New Departures.

Postscript.

3. American Multimedia Giants.

Introduction.

Time Warner.

Disney.

Viacom.

New Corporation.

General Electric.

Dow Jones & Company.

Gannett Company.

Wal-Mart.

Conclusions.

4. Non-US Stakeholders of Global Communications Systems.

Introduction.

Cultural Imperialism.

The United States of Europe (USE).

Other Foreign-Based Multimedia Corporations.

Bollywood: India’s Film Industry.

Conclusions.

5. Global Issues, Music, and MTV.

Introduction.

Global Television.

The International Music Industry.

MTV: The Dominant Global Music Connection.

Conclusions.

6. CNN International: Role, Impact, and Global Competitors.

Introduction.

CNN.

British Broadcasting Corporation (BBC).

Deutsche Welle.

Euronews.

Channel News Asia (CAN).

US Department of State and IBB.

Voice of America (VOA).

Worldnet Television and Film Service.

Office of Cuba Broadcasting.

Conclusions.

7. The Roles of Global NewsAgencies.

Introduction.

Reuters.

The Associated Press.

United Press International.

Agence France Presse.

Bloomberg.

Dow Jones & Company.

Xinhua.

Inter Press Services.

Conclusions.

8. Media in the Middle East and North Africa, by Ralph Berenger.

Introduction.

The Nature of Arab News.

Transnational Newspaper Publishing.

Transnational Broadcasting.

Advertising and Public Relations.

Conclusions.

9. The Role of Global Advertising.

Introduction.

Omnicom Group Inc.

WPP Group.

Interpublic Group of Companies Inc.

Dentsu Inc.

Publicis Group.

Havas Advertising.

Conclusions.

10. The Message: The Role of International Organizations.

Introduction.

UNESCO: Backdrop for the NWICO Debates.

Identifying the Issues and Taking Sides.

The Nonaligned Movement.

Latin America Meetings.

The 19th UNESCO General Assembly, Nairobi, 1976.

The New International Economic Order (NIEO).

The Debate Begins in Earnest.

UNESCO in the 1980s.

UNESCO Without the United States.

New Era, Leaders, and Strategy.

UNESCO in the 1990s.

The United States’ Reaction.

A New Focus.

Mayor’s Successor: An Asian Leader.

Conclusions.

11. The Medium: Global Technologies and Organizations.

Introduction.

International Telecommunication Union (ITU).

International Telecommunications Satellite Organization (Intelsat).

ITU’s Changing Role and Expectations.

World Trade Organization (WTO).

Organization for Economic Cooperation and Development (OECD).

Conclusions.

12. The Internet: The New Frontier.

Introduction.

Background.

The World Wide Web.

Internet Timeline.

Impact of the Internet.

The Internet and Global Television Issues.

The Internet and Hollywood Films.

Internet Users.

Computer Viruses.

Blogging.

ICANN.

Conclusions.

13. Summary and Conclusions.

Introduction.

Summary.

NWICO.

Electronic Colonialism Theory.

World-System Theory.

ECT Plus WST.

Conclusions.

Select Bibliography.

Index

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