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Global Diversity: Winning Customers and Engaging Employees within World Markets
     

Global Diversity: Winning Customers and Engaging Employees within World Markets

by Ernest Gundling
 

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Using a six-step guide, Global Diversity assists readers in formulating and implementing a new diversity approach at work. This approach takes into account the mixture of cultures present in every workplace, while offering a plan to help employees become engaged and accountable contributors.

Overview

Using a six-step guide, Global Diversity assists readers in formulating and implementing a new diversity approach at work. This approach takes into account the mixture of cultures present in every workplace, while offering a plan to help employees become engaged and accountable contributors.

Editorial Reviews

From the Publisher
An essential introduction to the intercultural world of the global manager. The authoritative and thoughtful contributors have produced sophisticated analyses as well as pragmatic recommendations that will be valued by both experienced and novice professionals.

This book takes the reader beyond the broad brush stroke and cultural "tip" sheets that may be interesting but largely ineffectual in building meaningful cultural understanding and competency.ÂGlobal DiversityÂoffers a nice balance between in-depth and practical informationÂon each country profiled. The invitation to critically think about and discuss the diversityÂwithinÂcultures is implicit in the content and that approach is a refreshing one given the increased need for cross-cultural collaboration in a globally integrated world.

This book offers a unique approach to global diversity, one that goes beyond country-to-country communication, emphasizing the need - and tools - to understand the diversity within each country. Framing chapters expertly inform readers why this approach is effective and offer tips on how to use it, while the interior chapters present necessary information on the diversity within specific countries.ÂIt's quite an addition to the literature!

Global DiversityÂfocuses adeptly on cultures within cultures.ÂA must-read for anyone who wants to navigate successfully in the world market and is not satisfied with cursory descriptions.—Malini Janakiraman, Director, Corporate Learning, Honeywell

Global Diversity: Winning Customers and Engaging Employees within World MarketsÂcharts a course for approaching diversity and inclusion within an organized context. The framework is pragmatic and provocative, helping evoke healthy discussion among senior leaders, colleagues and change facilitators. It isÂrefreshingÂto have the authors work with diversity and inclusion as a change process and not simplify the complex topic. The thinking reflected in this book will help me, my global colleagues, and others broaden our perspectives of what is possible - and will help make the world smaller.

Product Details

ISBN-13:
9781429465519
Publisher:
Quercus
Publication date:
07/12/2011
Sold by:
Hachette Digital, Inc.
Format:
NOOK Book
Pages:
344
File size:
5 MB

Meet the Author

Dr Ernest Gundling is a co-founder of MeridianEaton Global and is currently a senior Asia specialist and co-President of the company's operations and also coaches executives with global responsibilities and works with multicultural management teams. He is also a lecturer at the Haas School of Business at the University of California, and the author of two previous books, The 3M Way to Innovation and Working GlobeSmart. He lives in San Francisco. Anita Zanchettin is Director, Global Inclusion for MeridianEaton Global and has worked with companies such as Accenture, Amoco, Bayer, Caterpillar, Citibank, Dean Foods, Duracell, Ernst & Young, General Motors, Hewlett-Packard, Motorola, Panasonic, Procter & Gamble, Wal-Mart, and the World Bank. Ms. Zanchettin's areas of cultural expertise include Latin America, Europe, and the Middle East.

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