Global Strategic Planning by Marios Katsioloudes
First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
|Publisher:||Taylor & Francis|
|Sold by:||Barnes & Noble|
|File size:||3 MB|
Table of ContentsForeword; Preface; An overview of the strategic planning process - An introduction to the strategic planning process; Additional issues in the strategic planning process; Strategy formulation - External strategic audit; Internal strategic audit;
Strategic options: corporate level; Strategic choice options: business and functional levels; Implementation, evaluation and control in the SPP - Implementing strategies in the business and functional levels; Evaluating and Controlling in strategic planning; The SPP for the non-profit sector - A strategic planning process model for the nonprofit sector;
Strategic marketing for the public and the nonprofit sectors; The SPP in the global environment - A framework for global strategic planning; Doing business with newly emerging market economies; Appendix; Index.