Global Strategic Planning

Global Strategic Planning

by Marios Katsioloudes

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Global Strategic Planning by Marios Katsioloudes

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

Product Details

ISBN-13: 9781136015694
Publisher: Taylor & Francis
Publication date: 08/21/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 500
File size: 3 MB

Table of Contents

Foreword; Preface; An overview of the strategic planning process - An introduction to the strategic planning process; Additional issues in the strategic planning process; Strategy formulation - External strategic audit; Internal strategic audit;
Strategic options: corporate level; Strategic choice options: business and functional levels; Implementation, evaluation and control in the SPP - Implementing strategies in the business and functional levels; Evaluating and Controlling in strategic planning; The SPP for the non-profit sector - A strategic planning process model for the nonprofit sector;
Strategic marketing for the public and the nonprofit sectors; The SPP in the global environment - A framework for global strategic planning; Doing business with newly emerging market economies; Appendix; Index.

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