Smart business leaders care about Sustainability. It’s not just good PRit’s good business, and a growing number of leading CEOs are embracing it.
Mark Lefko’s Global Sustainability examines this vital subject from the perspective of today’s most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this to be feasibleand sustainablebusinesses need to be able to turn a profit. Lefko shares profound insights gleaned from his one-on-one interviews with business leaders of all stripes, from the CEOs of Global Multinationals, Fortune 50 giants to visionaries leading plucky startups.
Learn from these CEOs and others: Sir Richard Branson-Virgin Group, Paul Polman-Unilever, Ann Sherry-Carnival Australia, Feike Sijbesma-DSM, David MacLennan-Cargill, Marc Benioff-Salesforce.
In exclusive interviews, these 21 leading CEOs explain:
- How the Global Sustainability movement is shaping the growth of the most profitable companies around the world
- How your company can participate fully in this movementand profit from your participation
- How your guiding ethical principles shape your company’s identity … and why they’re vital to your survival
Global Sustainability is about more than just doing good; it’s about doing well by doing good.
|Publisher:||Morgan James Publishing|
|Product dimensions:||5.60(w) x 8.60(h) x 0.70(d)|
About the Author
Mark Lefko has coached and mentored more than 100 CEOs and company presidents, bringing with him 35 years of real-world C-level business experience. A thought leader in the fields of sustainability and leadership, Lefko serves on several advisory boards and is known for his high-energy, insightful speaking engagements. As the Founder and CEO of Lefko Group, one of the nation’s leading facilitation firms, he has led countless strategic planning retreats, corporate think tanks, roundtables and peer groups. “Global Sustainability,” Mark’s second book, aims to inspire executives to rally around the concept of doing well while doing good. He lives in Los Angeles, California. Learn more at www.marklefko.com
Table of Contents
Chapter 1 Establish Guiding Principles 1
Chapter 2 Practice Long-Term Thinking 13
Chapter 3 Deal Fairly and Ethically with Suppliers, Employees, and Customers 26
Chapter 4 Be Concerned about Your Employees' Motivation and Well-Being 36
Chapter 5 Support the Well-Being of the Communities Where You Do Business 47
Chapter 6 Form Good Partnerships 66
Chapter 7 Find Ways to Reduce Waste 83
Chapter 8 Be Adaptable-and Seize Opportunities 94
Chapter 9 Measure the Return on Sustainability Investment 108
Chapter 10 Conclusion and Call to Action 120
Appendix Interviewee Photos 139
About the Author 145