Globalization and Culture: Global MZlange / Edition 2
Now in a fully revised and updated edition, this seminal text asks if there is cultural life after the "clash of civilizations" and global McDonaldization. Internationally award-winning author Jan Nederveen Pieterse argues that what is taking place is the formation of a global mélange, a culture of hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed. The book offers a comprehensive treatment of hybridization through a series of innovative conceptual tables that are bolstered by textual analysis and compelling examples from around the world. In a new chapter, the author explores East-West hybriditiesthe idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. This historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding.
Chapter 1: Globalization: Consensus and Controversies Chapter 2: Globalization and Human Integration: We Are All Migrants Chapter 3: Globalization and Culture: Three Paradigms Chapter 4: Globalization as Hybridization Chapter 5: Hybridity, So What? The Anti-hybridity Backlash and the Riddles of Recognition Chapter 6: Globalization is Braided: East-West 'smosis Chapter 7: Global Mélange