Globalization,the External Pressures / Edition 1 available in Hardcover
- Pub. Date:
Much literature is available discussing the concept ofglobalization, but now it is time for some practical advice on whatit actually means for an organization. Globalization: The internaldynamic and Globalzation: The External Pressures can be readindependently or as a complement to the other. The aim of bothbooks is to present an all-round dissection and a one-stop sourceof latest thinking on the topic of globalization. The focus is bothon issues that arise within the internal workings of anorganization and on the pressures that come to bear fromoutside.Globalization - The External Pressures brings together a picture ofhow organizations are responding on a macro scale in terms of theirinterfaces with an increasingly global environment.Topics covered in the book include:* The global economy (world trade flows, foreign and directinvestment etc.)* The global labour market* The global information market (how globalization has been fuelledby the internet revolution)* The role of a corporate parent in a multinational business* The management of global partnerships and alliances* The pull towards globalization from the market and customers(including the problems of marketing products and servicesglobally)* The centrifugal forces of global and local tension
|Product dimensions:||6.34(w) x 9.43(h) x 1.06(d)|
Table of Contents
Preface.Acknowledgements.Editors' Introduction (P. Kirkbride).The State of Globalization Today (P. Kirkbride, et al.).The Globalization Process in the World Economy (J.Heptonstall).Global Labour Markets (J. Duncan).On the Internet All Business is Global (Like it or Not) (M.Malmgren).Global Parenting (M. Alexander).Managing Global Partnerships and Alliances (R. Pudney).Global Marketing (H. Hennessey).Managing Global Customers (H. Hennessey).The Global Pharmaceutical Industry (M. Schofield).Faces of Globalization (S. Burns, et al.).Author Biographies.Index.