Glossybox and Birchbox. A comparison

Glossybox and Birchbox. A comparison

by Anonymous

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Overview

Glossybox and Birchbox. A comparison by Anonymous

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 905, Trinity College Dublin, language: English, abstract: This paper looks at and compares the two companies, Birchbox and Glossybox which are a monthly subscription service where you receive a box in the mail every month with sample sizes of different beauty, grooming, and lifestyle and tech accessories. The idea behind the companies is to try-before-you-buy. Birchbox is the company that originated the idea and is based in the US and Glossybox is a copycat of the company based out of Berlin, Germany with various different operations in Europe. In this paper we will discuss the founding and evolution, firms planning and decision making, organization structure and organizing functions, forms of control employed with regards to finance, quality and operations, also the leadership in and of the firm, marketing function and strategies and the outlook for the companies in the coming year of 2013.

Product Details

ISBN-13: 9783656826743
Publisher: GRIN Verlag GmbH
Publication date: 01/01/2014
Sold by: CIANDO
Format: NOOK Book
Pages: 11
File size: 195 KB

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Glossybox and Birchbox. A comparison 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
I just got a birchbox in the mail today today actually.