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Glow Worms: Biased Memoirs of a Global Public Relator

Glow Worms: Biased Memoirs of a Global Public Relator

by Toni Muzi Falconi
Glow Worms: Biased Memoirs of a Global Public Relator

Glow Worms: Biased Memoirs of a Global Public Relator

by Toni Muzi Falconi

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Overview

The son of an Italian aristocrat and career diplomat, 74-year-old Toni Muzi Falconi recalls over fifty years as an international Public Relations professional and scholar. As CEO of the most successful PR consultancy of the ‘80s in Italy, and equally at ease with North American giants such as Steve Jobs and Leonard Cohen, Toni’s narrative in Biased Memoirs of a Public Relator is unusually candid: from politics to journalism, earnouts and transcontinental business deals, the personal voice of one man never fades against the background of ideologies, history, individuals’ ambitions, exotic cultures, and the rise and fall of business empires, at home as abroad. Work and personal life are tightly weaved to create a vibrant, passionate and colourful fabric; the entire point of the Biased Memoirs is not to consign to history a point of view through a professional’s ‘spin’, rather to use the narrator’s own experience to cut through it, and tell of an incredible career.


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Product Details

ISBN-13: 9781312592858
Publisher: Lulu.com
Publication date: 10/12/2014
Sold by: LULU PRESS
Format: eBook
Sales rank: 649,939
File size: 310 KB

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