Go Glocal: The Definitive Guide to Success in Entering International Markets

Go Glocal: The Definitive Guide to Success in Entering International Markets

by Craig Maginness

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Overview

Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go "glocal."

In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it's important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business.

If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.

Product Details

ISBN-13: 9781544510330
Publisher: Lioncrest Publishing
Publication date: 04/11/2018
Pages: 242
Product dimensions: 5.50(w) x 8.50(h) x 0.55(d)

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