The Goal: A Process of Ongoing Improvement

The Goal: A Process of Ongoing Improvement

by Eliyahu M. Goldratt

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Overview

Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. The author has been described by Fortune as a 'guru to industry' and by Businessweek as a 'genius'. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors.

Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done.

The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt. Eliyahu M. Goldratt has been recognized as an internationally recognized leader in the development of new business management concepts and systems, and was known as an educator to many of the world's corporations. The 25th anniversary edition includes a series of detailed case study interviews by David Whitford, Editor at Large, Fortune Small Business, which explore how organizations around the world have been transformed by Eli Goldratt's ideas.

One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on
a path of ongoing improvement. Pursuing such a goal necessitates more than one breakthrough. In fact it requires many.To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment.

Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears
at the end of this book in his memory.

Product Details

BN ID: 2940016743790
Publisher: The North River Press Publishing Corporation
Publication date: 07/01/2013
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 408
Sales rank: 81,478
File size: 1 MB

About the Author

Dr. Eli Goldratt’s book, The Goal has been a best seller since 1984 and is recognized as one of the best-selling management books of all time. The Japanese edition of The Goal sold over 500,000 copies in less than one year after being released.
Eli Goldratt was the author of many other books including the business novels, It’s Not Luck (the sequel to The Goal), Critical Chain, Necessary but Not Sufficient and Isn’t It Obvious?. His books have been translated into 27 languages and sales have exceeded 6 million copies worldwide.
Eli Goldratt was the founder of TOC for education; a non-profit organization dedicated to bringing TOC thinking and tools to teachers and their students (www.tocforeducation.com) as well as Goldratt Consulting (www.goldrattconsulting.com).

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Goal 4.3 out of 5 based on 0 ratings. 84 reviews.
David_Lujan More than 1 year ago
Eliyahu Goldratt's "The Goal" introduces and explains Goldratt's Theory of Constraints a way that is easy to understand and relate to. The intention of this book is to make his Theory of Constraints more widely accepted by the manufacturing industry and he does this by explaining his Theory of Constraints in a fictional novel. Goldratt tactfully interweaves his thoery into an interesting story where the reader wants to continue reading to see how the story unfolds about Alex Rogo, the main character, and the problems that he encounters in his manufacturing plant. Mr. Rogo is the manager of a plant is having problems meeting their demands and quarterly financial goals. If changes are not made and productivity of the plant is not improved, the plant is in danger of being shut down. Mr. Rogo is faced with the almost impossible task of making these changes and in a very short time frame. In desperate need of help Mr. Rogo turns to his old college physics professor who he had recently run into for help. Johan, the physics professor, now business consultant meets with Alex and gives Alex some guidance, but does not give Alex the direct answers to his problems. In doing this Alex learns how to solve the problems himself with Johan's help and this is how the reader is introduced to the Theory of Constraints. Through out the book the reader sees how the problems in the plant are solved with Johan's help and how new problems are developed and dealt with accordingly. The main point of the book is how to meet the "Goal" and the book does a great job of using analogies and examples of things that will help make the "Goal" more achievable. This book is a great read for anyone that is looking to learn about manufacturing process optimization or how to make a manufacturing company more profitable. It introduces and explains how do this in a practical was that is easily understandable and enjoyable unlike may textbooks or manuals that may teach the same information. Overall I was able to learn a lot of useful knowledge from this book and I think that many manufacturing companies and schools could benefit greatly by having employees and students read this book.
Kmalley More than 1 year ago
Although this was a required reading for me, it was a surprisingly enjoyable read. The author does a very good job to intertwine the concepts of Goldratt's Theory of Constraints while keeping the reader entertained through the novel's story. The back story was so well done that I barely realized this was an educational book. I highly recommend it for not only anyone that will be going into a manufacturing environment, but anyone going into a process improvement job that could utilize the Theory of Constraints. This book follows the journey of the main character, Alex Rogo, as he figures out what "The Goal" is and how to go about achieving it. He finds a mentor, Jonah (a representation of Goldratt), who helps him through his journey of fixing his manufacturing plant. However, while being consumed with trying to fix his plant, Alex Rogo's time is consumed in this and the book follows how this affects his marriage and family life. This was the most intriguing part of the book for myself since this aspect of the book made it seem most realistic and easy to connect to.
MikeyMD More than 1 year ago
"The Goal", by Eli Goldratt, follows the life of Alex Rogo, a plant manager who is told that he will lose his job unless he turns his manufacturing plant around and get it to make money. He enlists the help of an old friend in this endeavor, who teaches and guides him toward his goal, using the Theory of Constraints. Through Alex's struggles, failures, and victories, Goldratt is able to present and define his theory in an easy to understand manner. The book reads like a novel and not like a text book. As such, the book, and with it the various aspects of Goldratt's theory, are much easier to follow and understand. This is definitely a must read.
Guest More than 1 year ago
This book was read as a class requirement for my statical process control class. The book is written as a novel so it's a very easy read. This is a great way to introduce yourself to Goldratt's Theory of Constraints without having to read a dry boring book. I would highly recommend this book to anyone trying to break into the field of SPC ans SQC.
Dangraham on LibraryThing More than 1 year ago
Terrific book re-evaluating the way companies think about smart manufacturing
StefanNijenhuis on LibraryThing More than 1 year ago
liked the way the TOC was writen as a story. The books takes you along with Alex Rogo on a journey to find out which steps he needs to take to make his plant profitable. He achieves this by logical thinking, taking some major steps in thinking and is influenced by his old fysics tacher Johah. Together with his team he manages to implement a process for continuous learning. During all this he also finds a way to rescue his marriage. Inspiring.
dvf1976 on LibraryThing More than 1 year ago
What a weird book.A "Production and Operations Management Book" that's a real page-turner.I probably could have done without the marital problems, since the book seemed somewhat compelling without it.
wjskabelund on LibraryThing More than 1 year ago
Unlike any other business book I have read. It reads like a novel which took a while getting used to. Although I run a service oriented business, it explains how to solve problems and that everything is a process.
lgaikwad on LibraryThing More than 1 year ago
about theory of constraints
ethanfenichel on LibraryThing More than 1 year ago
This is a good book from a business philosophy perspective. From a literary perspective, it's fairly atrocious. I think it is still worth the read if you are interested in management and process improvement. It is written like a novel, but clearly, not the main point. I found that I enjoyed it - but would probably have enjoyed a speaker on the subject more.
philip2021 on LibraryThing More than 1 year ago
An operations / logistics textbook hidden inside a novel....
krobbie67 on LibraryThing More than 1 year ago
This is probably one of the most interesting business books I have ever read, probably more for its style than its content. The book presents the Theory of Constraints but not with dry, repetitive, lecturing. It does it in a fictionalized, novel format. It doesn't spoon feed the process. You work along with the characters to develop an understanding. I found it incredibly interesting and motivating to read.
LoriTori on LibraryThing More than 1 year ago
This book is about "Theory of Constraints" (TOC) and the Process of Ongoing Improvement. It is written like a novel, but is very insightful into how to view business system issues from a more scientific point of view (POV). I agree with other reviewers that I could have done without the marital issues, but it ends up being a page turner.I was given this book by my boss to read and while I work in software development and release the theories were easily applied in our business model. Even the interviews at the end of the book were useful in how the theory has been applied in other situations and industries.
schotman on LibraryThing More than 1 year ago
a great book about business optimization
sunfi on LibraryThing More than 1 year ago
A decent little book discussing the Theory of Constraints. I actually had to read this for an undergrad management accounting class and it wasn't that bad. I was expecting something much worse but it was a good little story and it made a lot of sense.
sundaraz on LibraryThing More than 1 year ago
The book is engaging but I was disappointed that most of it are lean principles, and not something path breaking as I had imagined.
TK05 More than 1 year ago
The Goal, by Eliyahu M. Goldratt tells the story of a man Alex Rogo, a plant manager for a manufacturing operation’s management called UniCo. Goldratt is recognized as a worldwide mentor to various establishments, as he developed various innovative concepts relative to business management. Written in a prompt and thrilling style, this novel is meant to transform the way managers logically reason and thereby operate. When Alex finds out that his plant is losing money, he contacts his old professor Jonah for guidance, as he only has 3 months to resume the plant’s productivity. This novel is especially intended for individuals who seek a transformation in management thinking and are interested in achieving success by means of critical thinking and maintaining measurements. Jonah’s advice not only relates to the company’s restoration, but also allows Alex to learn important concepts emphasizing the Theory of Constraint, or bottlenecks. In the focus of changing particular components of UniCo, Alex also seeks to improve his marriage by making the changes necessary to restore his relationship. This book is highly recommended to influence business leaders in the industry concerned with the logical and consistent efforts necessary to manage and maintain success.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I had an option to read and review this book for extra credit for my college finance course. I was not looking forward to reading it and it didn't sound interesting but I am sure glad I did! Not only does this take you in right away, it also discusses the affects on personal relationships as well as business issues. It was so real to what happens in the business world and has some great ideas to start working on issues in the workplace.
Bfesqueda More than 1 year ago
In this book, Goldratt is able to convey the importance of constraints and bottlenecks through the trials of Alex Rogo. He is able to capture and maintain the reader’s attention by following his journey to save his job, his facility, as well as his marriage. This book was well-written and taught and emphasized important values from a management and engineering point of view. Although this book was entertaining for the most part, I was drifting in and out when reading the book. The elements that the reader had to grasp to truly understand what Alex Rogo was going through and trying to do were scattered throughout the book and difficult to keep track of. However, this may be due to how a facility manager’s life can be hectic and chaotic at times. Whether or not Goldratt’s goal was to scatter important points was a poor choice or a stroke of genius to throw the reader into the life of a facility manager. I would give this book a 4/5 based on the detail that the author portrays in his novel and how he is able to convey his ideals throughout the main character’s journey as well as his writing style.
Anonymous More than 1 year ago
In this book, Goldratt is able to convey the importance of constraints and bottlenecks through the trials of Alex Rogo.  He is able to capture and maintain the reader’s attention by following his journey to save his job, his facility, as well as his marriage.  This book was well-written and taught and emphasized important values from a management and engineering point of view.  Although this book was entertaining for the most part, I was drifting in and out when reading the book.  The elements that the reader had to grasp to truly understand what Alex Rogo was going through and trying to do were scattered throughout the book and difficult to keep track of.  However, this may be due to how a facility manager’s life can be hectic and chaotic at times.  Whether or not Goldratt’s goal was to scatter important points was a poor choice or a stroke of genius to throw the reader into the life of a facility manager.  I would give this book a 4/5 based  on the detail that the author portrays in his novel and how he is able to convey his ideals throughout the main character’s journey as well as his writing style.  
DFair More than 1 year ago
Very enlightening text on business management. Eli Goldratt reveals a unique perspective in understanding the actual (bad) results of management procedures you may have learned previously. Goldratt is the originator of the "Theory of Constraints". His theory is explained in an easy-to-read novel format that you won't want to put down. The information presented in this book will have you saying to yourself "this makes so much sense, why didn't anyone see this before". Implementation of Goldratt's theory would have a tremendous positive impact on management operations wherever implemented.
Anonymous More than 1 year ago
I am not a very big fan of reading books but I found this book to be very intriguing. I didn't really have an idea of what the book would be about just by looking at the title but after reading it the name fits the book perfectly. It a story of a man named Alex who is the plant manager at a production facility. His plant is faced with many problems involving its production and is millions of dollars in debt. He is given three months to turn the plant around and that's what the rest of the book mainly focuses. Alex meets up with his collegues who helps him out along the way through phone calls and small meeting giving him insight into possibly solutions to the problems his plant is facing. As being a student studying Industrial engineering at Cal Poly Pomona I found this book to be an eye opener to what I may face when I graduate into the business world and land a job with a manufacturing company. Richard
Anonymous More than 1 year ago
The goal is a fantastic book! As a college student who's about to graduate, I am glad I read it at the time I did. The book discusses the theory of constrains in such a way that is easy to understand yet detailed enough to make one think. The author explains it in such a way that even if one doesn't have formal training in the field of Industrial Engineering, one could understand it. Goldratt does an exceptional job in not only conveying fundamental principles of the industrial and manufacturing world, but also hooking the reader into a very realistic and probably quite common story of an American corporation. Goldratt introduces Alex Rogo, a seemingly distraught plant manager whose facility is on the verge of being shut down. It's up to Rogo to orchestrate a miracle comeback in productivity while juggling major personal life struggles. The mixture of a juicy story with easy-read but very insightful learning material makes this book hard to put down once it is started. -Mark