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The Goal: A Process of Ongoing Improvement

The Goal: A Process of Ongoing Improvement

by Eliyahu M. Goldratt
The Goal: A Process of Ongoing Improvement

The Goal: A Process of Ongoing Improvement

by Eliyahu M. Goldratt



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Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. The author has been described by Fortune as a 'guru to industry' and by Businessweek as a 'genius'. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors.

Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done.

The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt. Eliyahu M. Goldratt has been recognized as an internationally recognized leader in the development of new business management concepts and systems, and was known as an educator to many of the world's corporations. The 25th anniversary edition includes a series of detailed case study interviews by David Whitford, Editor at Large, Fortune Small Business, which explore how organizations around the world have been transformed by Eli Goldratt's ideas.

One of Eli Goldratt’s convictions was that the goal of an individual or an organization should not be defined in absolute terms. A good definition of a goal is one that sets us on
a path of ongoing improvement. Pursuing such a goal necessitates more than one breakthrough. In fact it requires many.To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment.

Twenty-five years after writing The Goal, Dr. Goldratt wrote Standing on the Shoulders of Giants. In this article he provided the underlying rules of operations. This article appears
at the end of this book in his memory.

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Product Details

BN ID: 2940016743790
Publisher: The North River Press Publishing Corporation
Publication date: 07/01/2013
Sold by: Barnes & Noble
Format: eBook
Pages: 408
Sales rank: 233,128
File size: 1 MB

About the Author

Dr. Eli Goldratt’s book, The Goal has been a best seller since 1984 and is recognized as one of the best-selling management books of all time. The Japanese edition of The Goal sold over 500,000 copies in less than one year after being released.
Eli Goldratt was the author of many other books including the business novels, It’s Not Luck (the sequel to The Goal), Critical Chain, Necessary but Not Sufficient and Isn’t It Obvious?. His books have been translated into 27 languages and sales have exceeded 6 million copies worldwide.
Eli Goldratt was the founder of TOC for education; a non-profit organization dedicated to bringing TOC thinking and tools to teachers and their students ( as well as Goldratt Consulting (

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