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Goin' Off chronicles the rise and fall of Cold Chillin' and its partnership with Warner Bros. Records. It follows the careers of the label's recording artists through first-hand accounts of industry players, producers, MCs, and DJs: Roxanne Shanté was a 14-year-old battle rapper who spawned the diss record; MC Shan engaged in a legendary cross-borough feud with KRS-One; Kool G Rap was a foundational participant in what the media dubbed "gangsta rap"; Big Daddy Kane's quick-witted lyricism changed the way people rhyme; the collegiate Masta Ace sought to uplift his community during the height of the crack epidemic; The Genius (aka GZA) co-founded the rap dynasty Wu- Tang Clan; and the enigmatic Biz Markie had the world singing along to his hit anthem "Just a Friend." Plagued by corporate censorship and a landmark sample-related lawsuit in the 1990s, Cold Chillin' folded, leaving behind a legacy shrouded in controversy and a catalog that influenced multiple generations of rap artists.
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About the Author
Ben Merlis is a native of Los Angeles, where he was raised on oldies, Hip-Hop, and punk, in that order. He currently writes for uDiscover Music and works in public relations for Experience Hendrix, ABKCO, ZZ Top, and many others. Peanut Butter Wolf is a Los Angeles-based DJ, record producer, and founder of the independent record label Stones Throw Records.