When Revenge Turns to E-venge . . . TAKE COVER with Google Bomb!
Google Bomb (n) or 'link bomb': Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia)
In today's technology-dependent world, the Internet has become a legal lethal weapon against the privacy and reputations of its users. Based on Sue Scheff's landmark Internet defamation case that gave face to online harassment, cyberbulling, privacy invasion, and Google bombs, and stirred Internet regulation and free-speech debates, Google Bomb arms readers with information, legal advice, and reputation defense tips from one of the country's top cyber abuse attorneys, JohnW. Dozier Jr.
Dozier, who specializes in legal matters involving online defamation, copyright and trademark infringement, and hacking, uses Scheff's story as a backdrop to lay the groundwork for a personal plan for reputation defense that anyone from business owners and students to job seekers and employers to parents and bloggers can implement easily and immediately to help them maintain a searchable online image.
|Publisher:||Health Communications, Incorporated|
|Product dimensions:||6.00(w) x 8.90(h) x 0.80(d)|
About the Author
Sue Scheff, founder of Parents' Universal Resources Experts, Inc. (P.U.R.E.), a child and parenting advocacy organization, is a noted expert on Internet Defamation by countless mediums after winning $11.3M in a 2006 lawsuit against a woman who posted viral defamatory statements about Scheff and P.U.R.E. She has appeared on The Rachel Ray Show, ABC News, CNN Headline News, Fox News, CBS News: Sunday Morning, and NPR, to name a few. Visit the author at www.suescheff.com.
Michael Fertik, is a repeat Internet entrepreneur and CEO with experience in technology and law. He is a graduate of Harvard College and Harvard Law School. In his capacity as CEO of ReputationDefender, Michael serves on the advisory board of The Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online. Michael Fertik has been featured on ABC News, 20/20, Good Morning America, NBC News, The Today Show, CBS News, The Early Show, Fox and Friends, Fox News, NPR, CNN, Forbes, Newsweek, Washington Post and many more media outlets for his expertise in online reputation management. For more information, visit www.reputationdefender.com.
Most Helpful Customer Reviews
. Who should purchase Google Bomb? Every person with a name and reputation which they wish to protect should purchase this book. You don't have to be a technological titan to understand the examples provided. The take-away knowledge provides you a fighting chance to protect, and when necessary, reclaim your reputation. My adage re family online safety is: "Invest in your family's online safety, commensurate with the value of your family." This book's modest price is asymmetrical to the increased value you'll experience in your reputation safety quotient. . Why you should purchase Google Bomb Google Bomb is road-map clear, no missed exits, nor wrong turns, no questionable advice. It is an arrow in your quiver, so that you may defend yourself and/or prepare yourself should you have the unfortunate experience of receiving the vile ill-will of another via the social media environment in which we collectively exist - you do have a fighting chance. . How Google Bomb touched me Only infrequently does a book cause a reader to experience a personal visceral reaction; for me, it's happened only once before. Google Bomb, the telling of Sue Scheff's personal story in the recovery of her good name and reputation, is such a book, it moved me, and it will move you. Allow me to explain. Those who know me well will have immediate understanding why a book which charts the Herculean efforts required to reclaim your good name, reputation and professional stature following the actions of a few to destroy, such resonated with me. You see, once you've traversed that road of false accusations, you never wish to replicate the journey again, and you'd wish it upon no one. When it's happening it's surreal and unbelievable. Once the realization you aren't dreaming hits home, you are either overwhelmed and capitulate, in effect self-declared road-kill or you take inventory of all your resources and deduce your good name and honorable reputation are the only remnants of your life worth protecting. You then take these remnants and use them to form the foundation of your reclamation efforts. Even if your first steps may feel a bit like Don Quixote tilting at windmills, persevere, what journey ever started off with every experience preordained? I appreciated the description of the pivotal moment when Sue described the last straw, the straw which caused her to stand up and say, "Enough already." I had complete visualization of her reaction when the miscreants who had been attacking her persona and her company, began attacking her children. I had no doubt her "mother bear" instinct to fight and protect her offspring was fully awake and it was game-on! Unfortunately, bad things do happen to good people. You strive, perhaps seemingly altruistically to bring goodness to this world and awaken one day to find yourself surrounded by vile and unconscionable accusations. Your mindset describes the event as "stupefying," you are now seemingly being punished for your good works. Google Bomb describes such an experience, Sue's experience. Review by: Christopher Burgess Christopher is the senior security advisor within a Fortune 100 company. He is also the co-author of Secrets Stolen, Fortunes Lost, Preventing Intellectual Property Theft and Economic Espionage in the 21st Century www.secretsstolen.com Twitter: @burgessct This reviewer paid for this book