Google+ for Small Businesses

Google+ for Small Businesses

by Lynette Young

NOOK Book(eBook)

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Product Details

ISBN-13: 9780133100303
Publisher: Pearson Education
Publication date: 11/29/2012
Series: Que Biz-Tech
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 100
File size: 6 MB

About the Author

Lynette Young works as a social technology specialist and a business strategist with focus on digital publishing and implementation services. She is an outspoken advocate of Google+ and sees it as a vital piece for business on the Web today.

 

Ms. Young’s company, Purple Stripe Productions, has been the engaged by clients large and small for social media, technology and digital publishing training seminars since 2006.

 

Ms. Young is also the founder of Women of Google+ , a community designed to educate and celebrate professional women embracing social networking to amplify their voice and message. She is also one of the most followed people worldwide in Google+ with more than 1.5 million followers.

 

An engaging and informative speaker, her specialties include social networking platforms with a focus on Google+, current and future technologies, digital communication trends, as well a women’s empowerment, and motivational talks.

 

Table of Contents

Introduction 1

    What Is So Special About Google+? .....................................2

    Why Does My Small Business Need Google+? ....................2

    What Will You Learn in This Book? ............................4

1 What Can I Do in Google+? 5

    Posting ...................................................................6

    Comments .............................................................11

    Shares..........................................12

    +1 ................................................................12

    +Tags ...................................................12

    Hangouts .................................................13

    Hangout on Air ......................................14

    Profile ...................................................15

    Circles.................................................................15

    Pages .............................................................16

    Ripples ...............................................................................16

2 What Should I Use Google+ For? 19

    Benefits of Being a Small Business in Google+ ...................20

    GHOST in the Machine ..........................................................21

    Content Creation and Community Curation..................23

        Consume = Listen/Search ..............................23

        Connect = Circle/+1 .......................................................25

        Create = Teach ............................................................26

        Contribute = Comment/Share .......................26

        Collaborate = Pages ...................................................26

3 Should I Be Me or My Company? 29

    Functional Differences Between Personal Profiles and Pages ...............30

        Google+ Profiles ...........................................30

        Google+ Pages ........................................31

    Creating Your Google+ Profile and Page ..............................32

    When to Communicate as Your Google+ Profile ...............37

    When to Communicate as a Google+ Page .........................38

4 Google+ Ideas for Lead Generation 39

    Assigning the GHOST Method ...................................40

    Publishing Great Content .................................................41

    Use Video To Grab Attention .......................................43

    Schedule Their Attention .....................................................45

    Search and Explore ...............................................46

    Organizing Leads .............................................................47

    Local Business Leads ..........................................49

5 Google+ Ideas for Creating Buzz (Public Relations) 51

    Grab Attention .............................................................52

    Celebrate Success .........................................................53

    Add Value to Your Client’s Day .......................................54

    Share Content That Isn’t Your Own .............................56

    The Listening Part of PR ................................................57

6 Google+ Ideas for Making Your Customers Happy (Customer Service and Support)      59

    Tips for Social Media Customer Service and Support ...........60

    Google+ Searches ................................62

    Trending Topics ................................................63

    Hangouts for Customer Support and Service ...................63

    Google+ Local for Reviews .......................................64

    YouTube Video Integration .............................65

    In Conclusion .................................................65

7 Planning Your Time 67

    Schedule Your Time .....................................................68

    One Month Action Plan ..........................................68

        Week 1: Set Up Google+ ......................................................69

        Week 2: Get Comfortable with Google+ Features ...................70

        Week 3: Create Content for Google+ ...............................72

        Week 4: Add Multimedia .............................................73

 

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