Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time

Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time

by David Amerland

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Product Details

ISBN-13: 9780133434255
Publisher: Pearson Education
Publication date: 04/08/2014
Series: Que Biz-Tech
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 134
File size: 4 MB

About the Author

David Amerland ’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.


Since those less enlightened days, he has worked with blue-chip multinationals and individual entrepreneurs helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.


He writes for Forbes, HP UK, and Social Media Today and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web, he spends time giving lectures on how social media is changing everything.

Table of Contents

Introduction     1


1 The Hangout Revolution     5
A Paradigm Shift in Action     6
The Mechanics of Personal Connections     8
Formally Defining a Disruptive Technology     9
How to Get Started     10
The Basic Setup     16
What Do You Do Next?     17
Recapping on the Basics     21
Google+ Hangout Preparation List     22
What You Learned in This Chapter     23


2 The Real-Time Challenge     25
Real-Time Marketing     26
Preparing for Real-Time Marketing     27
The Technicalities–What Do You Need as a Minimum Setup?     31
Hangout or Hangout on Air?     35
What You Learned in This Chapter     42


3 Getting Familiar with the Controls     43
Connecting in New Ways     44
The Hangout Controls     47
Hangout Choices     55
What You Learned in This Chapter     58


4 Handling Your Audience and Guests     61
Controlling Outcomes     62
Setting Up Your HOA     66
What You Learned in This Chapter     75


5 Using the Hangout to Drive Brand Equity     77
Understanding the Value of a Disruptive Technology     78
Hangouts and the Engagement Factor     80
What You Learned in This Chapter     91


6 Hangout Insights and the Pull of the Visual Narrative     93
How TV Values Evolved into Web Video Control     94
How Brands Use Hangouts on Air     100
What You Learned in This Chapter     103


7 The Empathy Curve and Your Online Identity     105
How Do You Show You Care?     106
Empathy, Marketing, and Authenticity     109
Creating Your Identity     112
What You Learned in This Chapter     113
References and Resources     115


Index     119

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Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Hello.