Millions of people use Google to search for everything from apple pie recipes to high school sweethearts to Latvian bus schedules. But whether you're new to Google or a search addict, you're almost certainly missing many of the ingenious ways Google can help you uncover the Web's best stuff. To get more out of the Web, look no further than Google: The Missing Manual. This freshly updated edition covers: Search techniques and tricks. Learn which search words to choose and how to ask for the special things Google can find-you'll get more of what you want, more often, Must-have tools. If you're heading to Google's home page 80 times a day, you're living a life of unnecessary inefficiency. Use this book to find out how the pros search with speed and power, Little-known corners of Google. From the "Similar pages" links in your Google results to the mysterious Groups and Froogle tabs on the home page, this book explains what these and other quirky features are and when you should use them, Gmail. A beefy chapter gives you the skinny on Gmail, Google's excellent, free email service, Webmastering with Google. A whole section of the book guides you through getting listed in Google, and then demystifies AdWords, AdSense, and Google Analytics to help you make money on the Web.
|Publisher:||O'Reilly Media, Incorporated|
|Series:||Missing Manual Series|
|Edition description:||First Edition|
|Product dimensions:||7.06(w) x 9.08(h) x 0.77(d)|
About the Author
(author and editor) is O'Reilly Media's Managing Editor for Consumer Books. Previously, she was the Missing Manual series editor and a freelance business and technology reporter. She has been a regular contributor to The New York Times and a slew of other publications, most of them now defunct. When not planted at the keyboard, she likes to take epic walks, play poker, watch baseball, and rearrange the furniture.
(author, Chapter 11 and revisions throughout the book) is the author of iPod & iTunes: The Missing Manual and The iPod Shuffle Fan Book and sometimes even writes about things other than iPods. She does the weekly computer Q&A column for The New York Times and is equally obsessed with the BBC World News and the banjo in her spare time.
(author, Chapters 8 and 9, previous edition) is O'Reilly Media's Chief Technology Officer. He has co-authored various O'Reilly books, including Mac OS X Hacks, Google Hacks, Essential Blogging, and Peer to Peer: Harnessing the Power of Disruptive Technologies, and he's program chair for the O'Reilly Emerging Technology Conference. Email: firstname.lastname@example.org.
Matthew MacDonald is a science and technology writer with well over a dozen books to his name. Web novices can tiptoe out onto the Internet with him in Creating a Website: The Missing Manual. HTML fans can learn about the cutting edge of web design in HTML5: The Missing Manual. And human beings of all description can discover just how strange they really are in the quirky handbooks Your Brain: The Missing Manual and Your Body: The Missing Manual.
Most Helpful Customer Reviews
You use Google, don't you? With the plethora of print spilled about it, can anything useful be added? Well, Milstein and Dornfest have. They show many options that most users are simply unaware of. Nifty capabilities that deserve wider knowledge. Perhaps the best is that you can search for an essentially arbitrary alphanumeric string. How is this useful? The string may be an ISBN. The results will often show the book listed under major booksellers like BookFinder, Booksmatter, eCampus and Amazon. Or the string might be a tracking number issued by USPS, DHL, Fedex or UPS. Or course, you could go to those websites and type it there. But if you are a heavy Google user, it may be quicker to start in it. Other useful cases are where that string is a US Patent Number or a Universal Product Code or a Vehicle Id. But this book is independent of, and not endorsed by, Google. The authors demonstrate this by describing contexts where Google might not be suitable, and other search engines might be more fruitful. Like, if you want to see clustering of results, Google leaves you out of luck. Try Vivisimo instead. In this case, I don't know why Google doesn't offer this capability. Altavista had it in 1998. It surely can't be a technical limitation of Google. Such examples of when to look elsewhere are reassuring. The authors DO recommend Google. After all, that is what this book is all about. But they are not bedazzled, and readily share with you its boundaries. A crucial minority of you (Web administrators) may be intensely attracted to the discussion at the end of the book. AnSense and Adwords. These are ways to put ads on your website and (hopefully) derive revenue, and how to advertise on Google, respectively. For some merchants, the latter has lead to heavy sales to a global audience.