Googled: The End of the World as We Know It

Googled: The End of the World as We Know It

by Ken Auletta
3.8 61

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Overview

Googled: The End of the World as We Know It by Ken Auletta

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.

There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.

Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google's closed-door meetings and paints portraits of Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with, and against?them. In his narrative, Auletta provides the fullest account ever told of Google's rise, shares the ?secret sauce? of Google's success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets.

Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world's first $100 billion media company. Yet there are many obstacles that threaten Google's future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google's faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street.

Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don't know, about what the future holds for the imperiled industry.

Product Details

ISBN-13: 9781101151402
Publisher: Penguin Publishing Group
Publication date: 11/03/2009
Sold by: Penguin Group
Format: NOOK Book
Pages: 432
Sales rank: 621,841
File size: 552 KB
Age Range: 18 Years

About the Author

Ken Auletta has written the “Annals of Communications” column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America’s premier media critic, the Columbia Journalism Review said, “No other reporter has covered the new communications revolution as thoroughly as has Auletta.” He lives in Manhattan with his wife and daughter.

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Googled: The End of the World as We Know It 3.8 out of 5 based on 0 ratings. 61 reviews.
Anonymous More than 1 year ago
Fuk.
Booknut62 More than 1 year ago
This book effectively combines a biography of sorts that focuses on Google as a company, and on its impact on media specifically and the world more generally. Throughout its pages, Auletta offers readers stories from inside the company, and these stories effectively illustrate the culture of Google. In addition, Mr. Auletta effectively captures the personalities of the founders and other leaders of this company, which provides valuable insight in how Google has come to be the corporate powerhouse that it is. Auletta's book is a critical look at Google's rise of power, its business practices, and its powerful ambitions. It is a must read for anyone who wants to experience a portrait of a truly "disruptive" company that is still making waves in the world of modern media.
Anonymous More than 1 year ago
Once upon a time there was five little girl
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Is this the best book evef?
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Shantouman More than 1 year ago
Mr. Auletta's reputation and seat at the New Yorker give him unprecedented access to his subjects. His skill as an interviewer generates answers that permit him insights missing elsewhere in the oft trod ground of the growing Google empire. The rapid development of Google and the unusual personalities and relationship between its two founders are the driving force of 3/4 of the book. In Part 4 that carries the title of the book GOOGLED, the author marshals his years of media reporting and writes with nuance as he looks into the next chapters of our increasingly Googled world. There is more than imagination at work here. There are the educated insights of a reporter challenged by his subject. Peter M. Herford 20 Feb 2010