Googled: The End of the World as We Know It

Googled: The End of the World as We Know It

3.8 61

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Googled: The End of the World as We Know It 3.8 out of 5 based on 0 ratings. 61 reviews.
Anonymous More than 1 year ago
Fuk.
Booknut62 More than 1 year ago
This book effectively combines a biography of sorts that focuses on Google as a company, and on its impact on media specifically and the world more generally. Throughout its pages, Auletta offers readers stories from inside the company, and these stories effectively illustrate the culture of Google. In addition, Mr. Auletta effectively captures the personalities of the founders and other leaders of this company, which provides valuable insight in how Google has come to be the corporate powerhouse that it is. Auletta's book is a critical look at Google's rise of power, its business practices, and its powerful ambitions. It is a must read for anyone who wants to experience a portrait of a truly "disruptive" company that is still making waves in the world of modern media.
Anonymous More than 1 year ago
Once upon a time there was five little girl
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Anonymous More than 1 year ago
Is this the best book evef?
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Shantouman More than 1 year ago
Mr. Auletta's reputation and seat at the New Yorker give him unprecedented access to his subjects. His skill as an interviewer generates answers that permit him insights missing elsewhere in the oft trod ground of the growing Google empire. The rapid development of Google and the unusual personalities and relationship between its two founders are the driving force of 3/4 of the book. In Part 4 that carries the title of the book GOOGLED, the author marshals his years of media reporting and writes with nuance as he looks into the next chapters of our increasingly Googled world. There is more than imagination at work here. There are the educated insights of a reporter challenged by his subject. Peter M. Herford 20 Feb 2010