Graphic Artists Guild Handbook

Graphic Artists Guild Handbook

by Graphic Artists Guild
3.8 5


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Graphic Artists Guild Handbook by Graphic Artists Guild

The essential source for fair prices and practices. Contains the latest information on business, pricing and ethical standards for nearly every discipline in the visual communications industry, from advertising to publishing to corporate markets.

Product Details

ISBN-13: 9780932102119
Publisher: Graphic Artists Guild
Publication date: 06/01/2001
Series: Graphic Artists Guild Handbook: Pricing
Pages: 350
Product dimensions: 6.98(w) x 12.04(h) x 1.34(d)

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Graphic Artists Guild Handbook 3.8 out of 5 based on 0 ratings. 5 reviews.
Guest More than 1 year ago
This is a great book so far,although i am new to the business.Not sure if ill feel the same down the road,but it has tons and tons of useful info and is easy to understand and covers the whole nine yards.I felt uneasy about the whole graphic design business but this book has given me the knowledge i lacked....great for students!!!
Guest More than 1 year ago
Really a business-saver. The information in this book helps me to run my business, understand copyright, and keep from being taken advantage of during contract negotiations. I've been using it as a starting point for pricing my work since I entered the illustration market in the early 1980s. It's the best illustration tool I own.
Guest More than 1 year ago
Gosh.....(because I would otherwise be censored!) What a waste of a 1 year wait, and $32.00. They kept delaying the release of this book for unknown reasons. I assumed the delay was because they were updating and adding more content. It doesn't appear to be the case. This is a B/W 7x12 (dimensions were chosen only to discourage photo copying) paperpack. Dimensions are horrid and cramp the layout inside. Reading it is a nightmare. Margins cause left and right pages to merge. I agree, Paste a Dominos pizza menu on the front and rear covers. If this is the best of GAG, then I would recommend that you don't join the GAG, or quit the GAG. What an embarassment. This book is meant for the '.....For Dummies' audience. And the price should be somewhere around 19.99. Brackets around each page number are crooked throughout the book. I'll be back after I have read the entire book to report all of the other problems. There should have been a CD also with standard forms that are discussed in the book. This book looks as though it was hastilly assembled by a group of people who thought they could make some serious money. They probably will just the same. But maybe my words will influence your decision to buy or not to buy.
Guest More than 1 year ago
The Copyright, Legal, and Professional Issues and information, and Trade Customs in this book are an invaluable and comprehensive resource for freelancers, art buyers, and business managers--a real industry bible. I gave the previous edition of this book a 4 star rating for those reasons and continue to give that portion of the book the same rating. The Pricing charts for freelance illustration however, need a strong ALERT. If one quotes the fees in these charts or budgets these figures with no adjustments, the fees in these charts will remain the same, year after year, ad infiniteum because the same figures will continue to be reported. In comparing figures from previous editions, many of these figures in these have remained exactly the same or even gone down for at least a decade. THE FEES WERE HIGHER IN 1991, TEN YEARS AGO Even in places where they have gone up, and if one considers inflationary adjustments, the scenario is even more negative. From 1991-2001, the inflationary adjustment based on the Bureau of Labor Statistics' Consumer Price Index is 31%. To compare, if the price for the front cover of a paperback trade book, major distribution is suggested in the1991 edition to be $3000, and in the 2001 edition the range of fees reported is $1500- $3000, something is wrong. That inflation adjusted fee of $3000 in 1991 would be almost $4000 today. The scenario is no better in other areas like advertising, corporate, and magazine editiorial. If a freelancer does 2 dozen jobs like this a year, at the stagnated fee, if would mean a $24,000 loss of income compared to 1991. That loss is even higher when you factor in capital expenditures in technology-computers, printers, scanners, websites--which didn't exist before. I am not saying that this book is to blame for declining or stagnating prices. The reasons for that are many and complicated: wild discounting by stock houses, increased competition caused by easy access to national/international markets, downward pressure on copyright due to globalization and the power of corporate conglomerization, to name a few. Read the related text in the book. But only using the reported fees in this book for quoting and accepting fees won't even maintain the status quo ad infiniteum, to the delight of client business mangagers.
Guest More than 1 year ago
this book answers any questions you can think of to do with graphic design issues. a must have!