This text is an innovative book for beginning design and journalism students. It focuses on teaching basic design concepts and skills through solid theory, practical design tips, projects, and creativity sections. It conveys complete information needed to produce effective print communication, from design principles to printing processes. Integrated coverage of desktop publishing material stresses the importance of computers in the graphic arts industry.
|Publisher:||Cengage Delmar Learning|
About the Author
Theodore Conover taught Journalism and Graphics at the University of Nevada, Reno for 22 years, serving as chair of the journalism department for ten years. As the former owner-publisher of five community newspapers and managing editor of a small city daily, he brought much practical experience into his classroom. Conover received his undergraduate and master¿s degrees in Journalism from Ohio State University and was awarded fellowships form the Public Relations Society if America and American Business Press.
Table of ContentsWhy Visual Communication? From Cave Walls to Modern Visual Communication Introduction to Desktop Publishing. Type: The Basic Ingredient. Creative Typography. Art and Illustrations. Color: A Powerful Communication Tool. Paper and Ink. Putting it Together. Preparing for Production. Designing Printed Communication. Advertising Design. Designing for Public Relations. Designing the Magazine. Inside and Outside the Magazine. The Newspaper and the Designer. Designing and Redesigning Newspapers. Newsletters. Visual Communication in the New Century.