ISBN-10:
1118134419
ISBN-13:
9781118134412
Pub. Date:
10/14/2013
Publisher:
Wiley
Graphic Design School: The Principles and Practice of Graphic Design / Edition 5

Graphic Design School: The Principles and Practice of Graphic Design / Edition 5

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Product Details

ISBN-13: 9781118134412
Publisher: Wiley
Publication date: 10/14/2013
Edition description: Older Edition
Pages: 208
Product dimensions: 8.70(w) x 8.70(h) x 0.70(d)

About the Author

David Dabner teaches at the renowned London College of Printing.

Sandra Stewart is the Associate Dean for Academics at Drexel University’s Westphal College of Media Arts & Design.

Eric Zempol is a Philadelphia-based graphic designer who is also an instructor at Drexel University.

Table of Contents

Introduction 6

PART ONE: PRINCIPLES 8

UNIT ONE: RESEARCH AND CONCEPTS

Basics of research 10

Linear reasoning/lateral thinking 14

Exploratory drawing 16

Visualizing ideas 18

Theories of image and text 20

Audiences, markets, and concepts 24

Scheduling, organizing, and finalizing 26

Unit 1: Assignments and questions 30

UNIT TWO: FUNDAMENTALS OF COMPOSITION

Basics of composition 32

Form and space 36

Symmetry/asymmetry 38

Basic principles of design layout 40

Styles of layout 44

Pace and contrast 46

Size and format 50

Identity and extended systems 52

Photography and illustration 56

Unit 2: Assignments and questions 60

UNIT THREE: FUNDAMENTALS OF TYPOGRAPHY

Typography and meaning 62

The anatomy of type 64

Understanding and selecting typefaces 66

Spacing 72

Readability and legibility 76

Typographic emphasis and hierarchy 78

Typographic rules/boxes and ornaments 82

Text as image 84

Unit 3: Assignments and questions 86

UNIT FOUR: FUNDAMENTALS OF COLOR

Color terminology 88

Color legibility, contrast, and harmony 92

Color associations 94

Color as information 96

Unit 4: Assignments and questions 98

PART TWO: PRACTICE 100

UNIT FIVE: TOOLS AND TECHNOLOGIES

Photography basics and sourcing images 102

Page assembly programs 106

Photoshop 110

Illustrator 114

Flash/After Effects 118

Unit 5: Assignments and questions 120

UNIT SIX: PRINT PRODUCTION AND PRESENTATIONS

Preparing files for print 122

Creating a convincing presentation 126

Paper stocks and finishing 128

Printed color 130

Print media 132

Digital printing 134

Correcting color proofs and press check 136

Unit 6: Assignments and questions 138

UNIT SEVEN: WEB DESIGN BASICS

Project development process overview 140

Project structures 146

Web tools 148

Initial consultations 152

Information architecture (IA) 154

Flowcharts and wireframes 156

Common elements of a web layout 160

Designing for the web 162

App design 168

Working with content management systems 171

Banner ad design 174

Search engine optimization (SEO) 176

Online portfolios 178

Unit 7: Assignments and questions 182

UNIT EIGHT: EXPERT PATHS AND COLLABORATIONS 184

Resources 198

Glossary 200

Index 204

Bibliography 206

Acknowledgments 208

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