Graphic Icons: Visionaries Who Shaped Modern Graphic Design

Graphic Icons: Visionaries Who Shaped Modern Graphic Design

by John Clifford


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Graphic Icons: Visionaries Who Shaped Modern Graphic Design by John Clifford

Who are history's most influential graphic designers?

In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more.

Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in.

Your favorite designer didn't make the list? Join the conversation at .

Product Details

ISBN-13: 9780321887207
Publisher: Peachpit Press
Publication date: 09/19/2013
Pages: 240
Sales rank: 1,295,710
Product dimensions: 6.90(w) x 8.90(h) x 0.70(d)

About the Author

John Clifford is an award-winning graphic designer/creative director, and principle at Think Studio, a New York City design firm. His recent projects include collateral for The World Financial Center, the L.L. Bean 100th-anniversary book, web design for Maine Road Management, packaging for Paul Labrecque Haircare, and books on architecture, photography, and popular culture for The Monacelli Press, Yale School of Architecture, and Abrams. Previously, Clifford worked at Doyle Partners, Platinum Design, William Stout Publishers, and Chronicle Books, as well as in marketing and sales in the entertainment industry. He has designed for notable clients like Pantone, Saks Fifth Avenue, Martha Stewart, Barnes & Noble, and David Byrne. Clifford has also taught at Parsons School of Design, judged the I.D. Annual Design Review, and written for The Designer's Review of Books.

Table of Contents


Chapter 1: Early Modern: Simplicity Meets the Avant-Garde
Lucian Bernhard
Hans Rudi Erdt
Ludwig Hohlwein
Filippo Tommaso Marinetti
Edward McKnight Kauffer
El Lissitzky
Alexander Rodchenko
Stenberg Brothers
Theo van Doesburg
The Bauhaus
Herbert Bayer
A.M. Cassandre
William Addison Dwiggins
Jan Tschichold

Chapter 2: Midcentury Modern: Modernism Comes to America
Lester Beall
Alexey Brodovitch
Alex Steinweiss
Herbert Matter
Ladislav Sutnar
Alvin Lustig
Cipe Pineles
Collecting Graphic Design
Bradbury Thompson
Erik Nitsche
Josef Müller-Brockmann
Paul Rand
Saul Bass
Georg Olden
Will Burtin

Chapter 3: Late Modern/Postmodern: Change Sparks New Forms of Expression
Ivan Chermayeff and Tom Geismar
Yusaku Kamekura
Herb Lubalin
Seymour Chwast
Milton Glaser
George Lois
Wim Crouwel
Walter Landor
Otl Aicher
Michael Vanderbyl
Peter Saville

Chapter 4: The Digital Era: The Computer Changes Everything
April Greiman
Rudy VanderLans and Zuzana Licko
Edward Fella
Muriel Cooper
Steven Heller
Stephen Doyle
Paula Scher
Michael Bierut
John Maeda
Stefan Sagmeister


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Graphic Icons: Visionaries Who Shaped Modern Graphic Design 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Author/designer John Clifford has put together a beautifully curated collection of modern visual communication and shares the stories behind the work — what drove them to create, to break the rules, to communicate in ways not seen before they came along. Clifford's writing is engaging and personal — you'll find no dry academic textbook-speak here. I keep this one close at hand, off the dusty bookshelf where the design textbooks live, and refer to it whenever i need to remember the people who first inspired me to become a designer…highly recommended!
Anonymous More than 1 year ago
A beautifully designed collection showcasing the work of some of the most influential graphic designers of recent history.  informative, inspirational and visually interesting.  Highly recommended for the casually curious and the design professional.