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Who are history's most influential graphic designers?
In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more.
Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in.
Your favorite designer didn't make the list? Join the conversation at www.graphiciconsbook.com .
|Product dimensions:||6.90(w) x 8.90(h) x 0.70(d)|
About the Author
Table of Contents
Chapter 1: Early Modern: Simplicity Meets the Avant-Garde
Hans Rudi Erdt
Filippo Tommaso Marinetti
Edward McKnight Kauffer
Theo van Doesburg
William Addison Dwiggins
Chapter 2: Midcentury Modern: Modernism Comes to America
Collecting Graphic Design
Chapter 3: Late Modern/Postmodern: Change Sparks New Forms of Expression
Ivan Chermayeff and Tom Geismar
Chapter 4: The Digital Era: The Computer Changes Everything
Rudy VanderLans and Zuzana Licko
Most Helpful Customer Reviews
Author/designer John Clifford has put together a beautifully curated collection of modern visual communication and shares the stories behind the work — what drove them to create, to break the rules, to communicate in ways not seen before they came along. Clifford's writing is engaging and personal — you'll find no dry academic textbook-speak here. I keep this one close at hand, off the dusty bookshelf where the design textbooks live, and refer to it whenever i need to remember the people who first inspired me to become a designer…highly recommended!
A beautifully designed collection showcasing the work of some of the most influential graphic designers of recent history. informative, inspirational and visually interesting. Highly recommended for the casually curious and the design professional.