Grasp China: Be a China Expert in One Day

Grasp China: Be a China Expert in One Day

Paperback

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Product Details

ISBN-13: 9781544176765
Publisher: CreateSpace Publishing
Publication date: 02/14/2017
Pages: 374
Product dimensions: 6.00(w) x 9.00(h) x 0.77(d)

About the Author

Christine Ching is a native Hong Kong Chinese. She moved to Canada with her family at age 12. She was finalist in the Miss Hong Kong Beauty Pageant 1999. She holds a Master of Engineering degree from University of Toronto, and an MBA degree from Stanford University.
Christine wrote Grasp China based on her experience working in China since 2002. In her early years working in China, Christine consulted for many large multi-national companies on their China market strategy. Later she held position of Head of Strategy at Kimberly Clark China (2009-2012), and Marketing Director at Starbucks China (2013-2016). She understood the most common types of problems a foreigner would encounter when working in China as she had already lived through those issues herself.
As a Hong Kong Chinese who grew up abroad, Christine possesses both Chinese and Western mind-sets. As a foreigner to mainland China, Christine is exposed to all the cultural differences or sometime even shocks. Being an ethnic Chinese, Christine is able to understand the nuances in the Chinese culture where a westerner would otherwise easily miss. This rare combination allows Christine to provide a unique perspective resonant to the western audiences. To write the book Grasp China, Christine interviewed hundreds of locals and expats across the spectrum: from business professionals, real estate agents, to taxi drivers. The tightly weaved stories add color and authenticity to the content.
Christine currently lives in Shanghai, China. She is the author of "Grasp China" (in Chinese) published in Hong Kong and Taiwan in 2013. Christine can be reached at christine.chingks@qq.com or graspchina@yahoo.com.

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