Great Demo!: How to Create and Execute Stunning Software Demonstrations

Great Demo!: How to Create and Execute Stunning Software Demonstrations

by Peter E. Cohan

Paperback

$21.63 $23.95 Save 10% Current price is $21.63, Original price is $23.95. You Save 10%.
View All Available Formats & Editions
Eligible for FREE SHIPPING
  • Get it by Friday, April 27 , Order now and choose Expedited Delivery during checkout.

Overview

Great Demo!: How to Create and Execute Stunning Software Demonstrations by Peter E. Cohan

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation.

Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations--an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management.

Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

Product Details

ISBN-13: 9780595345595
Publisher: iUniverse, Incorporated
Publication date: 03/28/2005
Pages: 312
Sales rank: 515,553
Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews