Green Communication and China: On Crisis, Care, and Global Futures

Green Communication and China: On Crisis, Care, and Global Futures


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How does China speak for nature? How are the pollution and climate change crises being addressed? What are the possibilities and limitations of mobilizing publics to care about the environment through new media, tourism, and government policy? Green Communication and China is the first volume to identify the importance of studying environmental communication in, about, and with China, a rising global environmental leader whose ecological and political controversies often make international headlines. Organized into three sections on communicating crisis, communicating care, and environmental futurity, these essays span multimodal communication practices and methods in green public culture and address topics ranging from The North Face advertisements to NGO advocacy to global governmental policy. The volume showcases the work of leading scholars, all of them deeply intimate with China, in disciplines ranging from cultural studies and rhetoric to public opinion polling, discourse analysis, ethnic studies, and sociology. These complex projects engage transnational and national politics, ecological and economic challenges, media saturation, and government control. Holding these tensions together without glossing over differences, Green Communication and China will inform new agendas for environmental communication in China, the United States, and beyond.

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Product Details

ISBN-13: 9781611863673
Publisher: Michigan State University Press
Publication date: 09/01/2020
Series: US-China Relations in the Age of Globalization
Edition description: 1
Pages: 310
Product dimensions: 6.00(w) x 9.00(h) x 1.00(d)

About the Author

JINGFANG LIU is an Associate Professor at the School of Journalism at Fudan University in Shanghai, China, as well as a Harvard-Yenching Visiting Scholar from 2019 to 2020.

PHAEDRA C. PEZZULLO is an Associate Professor at University of Colorado Boulder. She authored the award winning Toxic Tourism: Rhetorics of Pollution, Travel, and Environmental Justice.

Table of Contents

Acknowledgments ix

Introduction Phaedra C. Pezzullo xiii

Part 1 On Care

Selling the "Wild" in China: Ancient Values, Consumer Desires, and the Quyeba Advertising Campaign Xinghua Li 3

From "Charmed" to "Concerned": Analyzing Environmental Orientations of Wildlife Tourists through Chinese and English TripAdvisor Reviews Janice Hua Xu 31

From Green Peacock to Blue Sky: How ENGOs Foster Care through New Media in Recent China Jingfang Liu Jian Lu 55

Part 2 On Crisis

Comparing Chinese and American Public Opinion about Climate Change Binbin Wang Qinnan (Sharon) Zhou 87

Examining Failed Protests on Wild Public Networks: The Case of Dalian's Anti-PX Protests Elizabeth Brunner 101

The STEMing of Cinematic China: An Ecocritical Analysis of Resource Politics in Chinese and American Coproductions Pietari Kääpä 127

Part 3 On Futurity

Material Cultural Diplomacies of the Anthropocene: An Analysis of the Belt and Road Initiative between China and Oceania Junyi Lv G. Thomas Goodnight 155

Urban Planning as Protest and Public Engagement: Reimagining Mong Kok as an Eco-City Andrew Gilmore 179

Conclusion Jingfang Liu 211

Postscript: Environmental Communication between Conflict and Performance Guobin Yang 233

About the Authors 239

Index 243

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