Ottman knows her stuff, and you'd do well to heed her wisdom if you plan to pursue a green-marketing strategy. Lots of good advice and perspective, backed with real-life stories from the trenches."
--Joel Makower Editor, Green Business Letter
"Green Marketing provides an enlightening look at the importance of the environmental perceptions to marketplace consumers.... A key insight, substantiated by HP's experience, is that investing in the environment pays solid dividends in improved customer loyality." -- Doug Johnson General Manager
Hewlett-Packard Laserjet Supplies
----Corporate Environmental Strategy;
"It [Green Marketing: Opportunity for Innovation] will help you become better organized, recognize your company's strengths and weaknesses, and work toward the changes that should improve your company's environmental performance"
"..a good introductory text for a company that was new to the field, at the same time it provides a clear understanding of the multitude of interconnected issues involved."
"...an illuminating book, full of ideas, lessons and case studies."
"I am certain that I will be able to utilize this book, with its practical examples, as a guide for providing information to our customers on the environmental quality of our products." --Thomas J. Dagon Director, Health, Safety, and Environmental Affairs Worldwise Business Units Eastman Kodak Group
"The last 10 years have produced an explosion of opinions and theories on environmental marketing..... But those-in-the-know know that Ottman's Green Marketing" is the authorative text on the subject.... It's required reading for anyone involved in marketing any product or service."
--Sol Salinas Director of Strategic Planning EPA ENERGY STAR Buildings Program