Greener Marketing: A Responsible Approach to Business

Greener Marketing: A Responsible Approach to Business

by Martin Charter

NOOK Book(eBook)

$35.49 $40.00 Save 11% Current price is $35.49, Original price is $40. You Save 11%.
View All Available Formats & Editions

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now

Product Details

ISBN-13: 9781351283502
Publisher: Taylor & Francis
Publication date: 09/20/2017
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 403
File size: 10 MB

Table of Contents

An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews