Greening the Corporation: Management Strategy and the Environmental Challenge

Greening the Corporation: Management Strategy and the Environmental Challenge

by Peter Thayer Robbins

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Overview

Greening the Corporation: Management Strategy and the Environmental Challenge by Peter Thayer Robbins

Corporate responses to environmental challenges are often held directly or indirectly responsible for significant worldwide environmental destruction. Corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the greening of the corporation is fraught with contradictions since the foremost aim of corporations is to earn profits. Robbins analyses the approaches of four major international companies: ARCO Chemical; Ben&Jerry's; Shell; and The Body Shop.

Product Details

ISBN-13: 9781136534942
Publisher: Taylor & Francis
Publication date: 09/23/2010
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 198
File size: 1 MB

About the Author

Peter Robbins is a lecturer in sociology in the Institute of Water and Environment at Cranfield University.

Table of Contents

List of tables * Acronyms and Abbreviations * Acknowledgements * Preface * Environmental Challenges and Corporate Responses * Corporate Management of Environmental Challenges * An Analysis of Two Corporations with a Traditional Corporate Culture * An Analysis of Two Corporations with a 'Social-environmental' Corporate Culture * Greening the Corporation: Shades of Green * Endnotes * References * Index

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