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Grid Systems: Principles of Organizing Type / Edition 1
     

Grid Systems: Principles of Organizing Type / Edition 1

3.0 1
by Kimberly Elam
 

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ISBN-10: 1568984650

ISBN-13: 9781568984650

Pub. Date: 07/01/2004

Publisher: Princeton Architectural Press

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling

Overview

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

Product Details

ISBN-13:
9781568984650
Publisher:
Princeton Architectural Press
Publication date:
07/01/2004
Series:
Design Briefs Series
Pages:
112
Sales rank:
1,250,500
Product dimensions:
7.00(w) x 8.50(h) x 0.50(d)
Age Range:
13 - 18 Years

Table of Contents

Introduction5
Project Elements and Process7
Constraints and Options8
Proportion of Elements9
Grouping10
Negative Space and Grouping11
Perimeter Edge and Axial Relationships12
The Law of Thirds13
The Circle and Composition14
Horizontal Composition17
Brochure for Die Neue Typographie35
Cover Page and Text Page from The Isms of Art36
Spread from the Catalog of Bauhaus Products37
Theatre Am Hechtplatz Advertisement38
SamataMason Web Site40
Institute for Architecture and Urban Studies Graphic Program42
Sotheby's Graphic Program44
Table of Contents Spread for The New Urban Landscape45
Horizontal/Vertical Composition46
Zurcher Kunstler im Helmhaus Poster63
Nike ACG Pro Purchase Catalog64
Program for Zurich University's 150th Anniversary66
Best Swiss Posters of the Year 199267
Festival d'ete (Summer Festival), Program Spread68
Columbia University, Graduate School of Architecture and Planning Posters69
Diagonal Composition71
Kandinsky Poster89
Page from Reklama Mechano90
Page from The Next Call90
National-Zeitung (Newspaper) Poster Series91
Title Page Studies for the Freiburg Municipal Theatre92
Columbia University, Graduate School of Architecture and Planning, Lecture and Exhibition Posters94
Typographic Hierarchy97
Case Study: Identification of the AIDS Virus104
Case Study: The Beginning of Communism in Cuba107
Case Study: Levi's Become Fashion112
Case Study: "If the glove don't fit, you must acquit."116
Acknowledgments118
Image Credits118
Selected Bibliography118
Index119

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Grid Systems: Principles of Organizing Type 3 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago