But how do you develop intimate, close relationships with customers? In order to answer that question, we must first look at the foundational elements of a brand to understand its core belief system.
The book lays out a simple foundational framework called Groundwork all brands can adopt to develop an unshakable foundation from which to grow.
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About the Author
Benjamin can help your brand become Unshakable via his brand strategy firm, BrandedWorld, Inc. For more information, visit www.BrandedWorld.co.