To Freud, individual and social psychology were virtually identical.
The question he addresses here is, What are the emotional bonds that hold collective entities, such as an army and a church, together? It is a fruitful question, and Freud offers some interesting answers. But Group Psychology and the Analysis of the Ego stands chiefly as an invitation to further psychoanalytic exploration.
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Freud once again explains the relationships between the ego, superego, and external groups and their influences on human behavior. I especially liked his examples of the roles played by 'leader' and the 'hypnotist' to the primal horde example and their relationship to the superego/ego ideal, as well as the epic poet's truth behind the 'hero' of myth.