Finalist in the Business Book Awards 2019
Do you want more online sales?
Seize the opportunity and sell to customers around the world.
No business can avoid digital disruption. You either adapt, embrace it and then use it to your advantage, or you will get outpaced by a competitor that does. The time to act is now, so that you won’t get left behind.
The internet has opened up the doors of international trade to everyone. You too can sell to millions of customers all over the world. Barriers are down, margins are up and unstoppable international digital growth is a reality. In this new uncharted territory, the way to grow fast is to grow global. But where do you start?
Many businesses take a haphazard or reactive approach and so waste precious time and money. Avoid their mistakes, get it right first time and fast track your growth with Sarah Carroll's fail-safe system. She has honed this method over 10 years of growing businesses just like yours.
Sarah's game-changing 6-step method shows you exactly what you need to do to achieve long-term, profitable international digital growth. It’s not just about building an international website. You also need to take a strategic approach to the whole process and get into the right mindset before you can identify the right opportunities to build sustainable results. Each step has been carefully broken down with activities to keep you focussed and guide you through your own international digital growth journey. Find your way through the digital maze from Google to Baidu, from Amazon to Tmall and Facebook to WeChat.
This book can supercharge the growth of businesses of all sizes and sectors. Whether you sell products or services, or sell to consumers or businesses, are a start up or an established company, work in fashion or finance, manufacturing or media - you are only 6 steps away from achieving unstoppable international growth in the digital age.
Sarah Carroll is a world-leading expert on how to grow a business globally using digital strategies. Called a ‘digital guru’ and even ‘digital royalty’, Sarah is founder of Grow Global and a self-proclaimed international enthusiast. Over the last 10 years, she’s propelled over 5,000 companies on their international digital journey and helped them to achieve up to 10x growth by translating her depth of knowledge of digital trade into simple, clear actions to follow.
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Table of Contents
ABOUT THE AUTHOR
PART A - DIGITAL IS KING. WHAT ARE YOU MISSING OUT ON RIGHT NOW?
Chapter 1: The Digital World
Internet Explosion = Opportunity Explosion
Chapter 2: The Digital Sales Channels
The $5,000 Question
Local Partners Online
Chapter 3: Digital Visibility Around The World
Search Engines Around The World
E-Marketplaces Around The World
Social Media Around The World
Avoid Digital invisibility
PART B - SEIZE THE OPPORTUNITY. ARE YOU READY TO START?
Chapter 4: The International Digital Journey
Stage 1: Educate
Stage 2: Procrastinate
Stage 3: Deviate
Stage 4: Orientate
Stage 5: Dedicate
Stage 6: Duplicate
Stage 7: Replicate
Stage 8: Proliferate
Chapter 5: The Grow Global 6-Step Method
Introduction to the 6 Steps
Step 1: Get Aware
Step 2: Get Ready
Step 3: Get Started
Step 4: Get Strategic
Step 5: Get Building
Step 6: Get Performing
Chapter 6: Building An International Website
Take It International
Replicate It in the Same Language
Make It Multilingual
Make It Local
Chapter 7: Getting It Right
Top 6 Success Factors for Digital Global Growth
The 4 Biggest Pitfalls to Avoid
PART C - THE DIGITAL FUTURE. ARE YOU GETTING LEFT BEHIND?
Chapter 8: the International Digital Future
Are You Ready For What's Coming Next?
Even More People Will Be Online
Mobile Will Be Mainstream
The Digital Landscape Will Change
Technology Will Be More Sophisticated
Chapter 9: Your international Digital Journey Starts Here
What Does Your International Digital Future Look Like?
Are You Ready to Take The Next Step?