Grow With Purpose: Building a Mission-Driven Business

Grow With Purpose: Building a Mission-Driven Business

by Joey Brannon


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A Successful Business Is One On A Mission

IN A WORLD filled with uncertainties, tough judgment calls, and unclear business documents and financial statements, many small business owners struggle with growing their company. In Joey Brannon’s Grow with Purpose: Building a Mission-Driven Business, he draws upon his experience as a CPA and business consultant to share notable case studies of real clients with real problems to help you learn from their triumphs and mistakes.
Written for small business owners, Grow with Purpose is divided into three parts to help you easily learn how you can grow your company:
1. Finding your purpose
2. Maintaining the business
3. Growing with purpose
Beginning with identifying your VVWM Core (Values, Vision, Why, and Mission), the advice in this book will help you build a strong foundation that can support and foster success well into the future. Joey wants to make a difference one small business at a time. It’s time to get started with yours.

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Product Details

ISBN-13: 9781599329222
Publisher: Advantage Media Group
Publication date: 05/21/2019
Pages: 168
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

About the Author

JOEY BRANNON is the founder of Axiom Strategic Consulting. Over the past twenty years, he has worked on accounting systems, tax return preparation and planning, financial forensics, international compliance, ERP systems, and management issues. Today, his firm helps businesses build and execute strategic plans for growth. Joey recently launched The Consulting CPA, a program to teach other CPAs how to build strategic consulting into their existing tax and accounting practices. Since its initial launch, The Consulting CPA has trained dozens of CPAs in the US and abroad. Joey is a Florida native who lives with his wife, Josie, and their three children.

Table of Contents

Foreword xiii

Acknowledgments xv

About The Author xvii

Introduction: Why "Grow with Purpose"? 1

Chapter 1 It All Starts in Your Head 7

Chapter 2 The Message Needs a Messenger 19

Chapter 3 Effective Leadership in a Small Business 31

Chapter 4 Customers Come Second 47

Chapter 5 Create the Playbook 61

Chapter 6 Customers Are Real People 73

Chapter 7 Get Out of the Way 87

Chapter 8 The Coach Always Knows the Score 103

Chapter 9 What You Don't Do Matters Most 119

Chapter 10 Business as Ministry 131

Conclusion 143

About Joey Brannon And Axiom Strategic Consulting 145

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