Guanxi and Business Strategy: Theory and Implications for Multinational Companies in China

by Eike A. Langenberg

Overview

This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.

Product Details

ISBN-13:	9783790819557
Publisher:	Physica-Verlag HD
Publication date:	06/28/2007
Series:	Contributions to Management Science
Edition description:	2007
Pages:	226
Product dimensions:	6.10(w) x 9.30(h) x 0.60(d)

Table of Contents

The Guanxi System.- Guanxi-Based Business Strategies.- Discussion.