Guerrilla Advertising

by Jay Conrad Levinson President

Overview

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Product Details

ISBN-13:	9780395687185
Publisher:	HarperCollins
Publication date:	06/08/1994
Series:	Guerrilla Marketing Series
Pages:	304
Sales rank:	342,001
Product dimensions:	6.00(w) x 9.00(h) x 0.75(d)

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.