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Why a book on guerrilla deal-making? Because people envy those who are more powerful than they are. They want to bring the big dog down to their own level. If they succeed, they’ll feel better about themselves. That’s why Jay Conrad Levinson’s guerrilla books have sold over 30 million copiesJay doesn’t just promise to empower small businessmen, he actually becomes the wind beneath their wings. It’s a natural! Empowerment! How to get powerful peoplebig dogsto do what youthe small guerrillawant them to do! Your impossible dreamactually controlling big dogsseems within your reach. (A lot better than just catching their attention.) So millions of people buy Jay’s books. And when they’re in serious negotiations with big dogs, they’ll buy "Guerrilla Deal-Making"!
On top of that, jealousy of big dogs is on the increase, simply because there are more of them to envy today than ever before. In 2010, 8.4 million households in the US had assets of $1 million or more. That’s 7-1/2 percent of the 112.6 million households.
There are many other guerrilla vs. big dog situations, not just high-powered buying and selling. Readers will use the 100 very powerful tactics in "Guerrilla Deal-Making" when they
* Deal with their boss
* Go to town hall meetings to talk to pompous politicians
* Deal with their home owners association
* Try to get their medical insurance company to reimburse them in full
8 Deal with uncaring bureaucrats at city hall
|Publisher:||Morgan James Publishing|
|Product dimensions:||5.90(w) x 9.00(h) x 0.80(d)|
About the Author
Dr. Donald Wayne Hendon has valuable information that nobody else in the world has. He has given several thousand seminars and consulted for firms in 36 nations on six continentsfrom Saudi Arabia to Australia. He has made deals with executives from 54 nations, using more than 300 tactics in his repertoire. Each nation has a unique negotiating style, and Dr. Hendon knows these styles intimatelythe specific tactics used the most by executives in those countries when they buy and sell, when they wheel and deal. Don trains his clients thoroughly. He gives them the power to win bigand to win oftenwhen they negotiate with people from these nations. Contact him and become more powerful when you make deals.
Jay Conrad Levinson, the father of Guerrilla Marketing, is the author of the best-selling marketing series in history. His books have sold more than 30 million copies worldwide.
Most Helpful Customer Reviews
I usually need NoDoze or some other type of stimulant to help me wade through the boring monotones of marketing books. They make you wade through a vast field of quicksand to get to the gist of their approaches to marketing. Very rarely do they offer any real life problems and solutions to your marketing issues. I expected the same from Guerilla Deal-Making. Was I wrong. In plain,lively language this book wiped away all of my fallacies about marketing books. This book is lively and remarkably easy to read. For a genre of books that are usually make you require NoDoze or a strong cup of coffee after reading 3 pages, this wonderful book wins the gold medal. In a delightful mixture of examples,role playing and actual solutions that you can use, this book is the most valuable marketing tool I've encountered.. Most of the marketing books I've read are either superficial or bogged down in academic,inflexible dogmatic approaches to the subject. In a style that keeps you turning the pages, Guerilla Deal Making shows that marketing books don't have to be "snoozers". It's a must have book for anyone serious about marketing approaches.
This is a great little book that is well written and easy to read. The beginning story with Donald Trump is really entertaining. The book provides a wealth of helpful negotiating techniques that could be a little confusing at the beginning. Some of the techniques (the authors call them "weapons") sound absurd, others appear bizarre, and many more would seem quite inapplicable. Indeed, when you have over 300 techniques, it is only common sense that most of them would not be appropriate for any situation, but those that are, could actually work. The reader will need to use his own judgment according to the situation. More importantly, the book is a quick and easy read. It entertains the reader and provides him with specific guidelines for specific occasions. It also alerts him to tricks and techniques that others might be using on them. It basically opens your eyes. Personally, I was not aware that one could negotiate in so many ways, and had no idea that the field had so many "tricks" until I read the book. Basically, I was clueless before that. Now I am a lot more conscious and judicious. Of course, reading the book will not make anyone an instant winner in negotiating, and one should not expect that, but with patience and experience, it can make a big difference in one's life.
Yet again, Don Hendon puts his world-wide experience on paper. The book “Guerrilla Deal- Making” is a wealth of key techniques to use when deal-making with foreign business leaders, whose nuanced body language speaks volumes. Don’s been there; he tells you how to read them. I recommend the book, especially for the young U.S. executive who is just now experiencing their first overseas negotiating assignment.
I really liked this book. I've tried out many of the very unique tactics the authors recommend, and they really work. Highly recommended!