Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

by Jay Conrad Levinson President, Jeannie Levinson, Amy Levinson
3.5 23

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Overview

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness by Jay Conrad Levinson President, Jeannie Levinson, Amy Levinson

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.

Product Details

ISBN-13: 9780618785919
Publisher: Houghton Mifflin Harcourt
Publication date: 05/22/2007
Series: Guerrilla Marketing Series
Edition description: Updated
Pages: 384
Sales rank: 137,724
Product dimensions: 6.00(w) x 9.00(h) x 1.02(d)

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness 3.5 out of 5 based on 0 ratings. 23 reviews.
Guest More than 1 year ago
This book puts you 'in the know' about marketing strategies, methods, channels, tools, and formulas that lead to profits. Every page is resourceful. It follows through with real-life examples so that each method can be implemented accordingly. Mr. Levinson is not only a heavy weight in marketing but also a brilliant thinker and writer- constantly thinking about the 'guerrilla marketer' who has a limited budget. I highly recommend this book to anyone that wants to succeed in profits, not only sales!
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