Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity by Jay Conrad Levinson President, Charles Rubin
As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Jay Conrad Levinson, the guru of guerrilla marketing, and Charles Rubin, computer whiz, introduced small businesses to the Net with Guerrilla Marketing Online . Now, when beginners and experts alike add Guerrilla Marketing Online Weapons to their libraries, they will have at their fingertips the one hundred simplest, most efficient strategies for online marketing. Guerrilla Marketing Online Weapons explains how small and medium-size businesses can launch their marketing campaigns electronically. And this hands-on guidebook helps businesses already online to develop and refine their marketing tactics with easy-to-follow techniques. Based on Jay Levinson's best-selling strategies and proven marketing savvy, these weapons are specifically developed and tailored for the online world, making this book an extremely valuable tool for the twenty-first-century guerrilla market.
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.