Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.
|Publisher:||Houghton Mifflin Harcourt|
|Series:||Guerrilla Marketing Series|
|Product dimensions:||6.00(w) x 9.00(h) x 0.50(d)|
About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Most Helpful Customer Reviews
A great book that inspires a salesman to think outside the box. You will discover tools that may have been overlooked using conventional thinking. If you have been selling for years and think you have heard it all then this book will surprise you.