The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.
|Publisher:||Blackstone Audio, Inc.|
|Product dimensions:||5.30(w) x 7.60(h) x 0.60(d)|
Most Helpful Customer Reviews
Very Nice and full of Useful Tips.FiveStars
Overall, this book is full of information, but not for the B-to-B telemarketer. Although focused toward Business-to-Consumer telemarketing, I found many pointers in the 'Developing Effective Script' and 'Overcoming Objection' Chapters for my Business-to-Business telemarketing initiatives. I have skimmed through several chapters and found the content to be uninteresting, obvious, and very elementary, however the information that I gained from some chapters was very valuable. This is a good book for B-to-C businesses, and other telemarketers who need bits and pieces of advise to 'put it all together!'