Guide to Business Planning

Guide to Business Planning

by Graham Friend, Stefan Zehle

Hardcover(2nd Revised ed.)

$29.95 View All Available Formats & Editions

Product Details

ISBN-13: 9781576603284
Publisher: Wiley
Publication date: 05/01/2009
Series: Economist Series , #2
Edition description: 2nd Revised ed.
Pages: 282
Product dimensions: 7.60(w) x 10.10(h) x 1.10(d)

About the Author

Graham Friend and Stefan Zehle have spent their careers working on business planning projects around the world for both small and large businesses, and in 2000 they founded Coleago Consulting, a specialist telecommunications, media and technology management consulting firm. Graham Friend, who is a chartered accountant and the co-author of Guide to Business Modelling (Economist series), specialises in financial analysis, planning and business modelling. Stefan Zehle, who has an MBA, is a strategic analysis and market planning specialist and his articles for the telecommunications industry are widely published.

Table of Contents

1 Introduction.

2 The business plan.

3 The business planning process.

4 Strategic planning.

5 Analysing the environment.

6 Analysing the firm.

7 Industry and competitor analysis.

8 Product and portfolio analysis.

9 SWOT analysis.

10 Generating strategic options.

11 Market analysis and strategy.

12 Market forecasting.

13 The operational plan.

14 Modelling the business.

15 Accounting principles.

16 Completing the financial statements.

17 Reviewing the financial statements.

18 Evaluating strategic options.

19 Funding issues.

20 Risk analysis.

21 Presenting the business plan and obtaining approval.

22 Implementing the business plan.



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Guide to Business Planning 5 out of 5 based on 0 ratings. 1 reviews.
FrankBraun More than 1 year ago
The Guide to Business Planning was awarded "Outstanding Academic Title in 2009" status on 5 Jan 2010 by Choice, the US academic reviewers, see: The Choice reviewer recommended it highly in his review: "Although this work is positioned as a book about writing business plans, Friend and Zehle, business consultants, ended up writing an excellent summary of an undergraduate business curriculum. Their volume contains little new material that cannot be found in other business plan books. What it does instead, and what it does very well, is summarize multiple textbooks' worth of information into a single book. The material is laid out consistent with the US Small Business Ad-ministration's suggested business plan outline, and each section is concise. The best chapter, "Market Forecasting," provides excellent tools from which to choose. For an entrepreneur who has not had a business education, this book provides concise, informative tactics. For undergraduate business majors, it organizes and summarizes several course concepts very well and will serve as an excellent business reference to consult after graduation. It differs from other business plan texts (e.g., Successful Business Planning for Entrepreneurs by Jerry Moorman and James Halloran, 2005), with its emphasis on specific tactics to employ in a business plan. Summing Up: Highly recommended. Upper-division undergraduate students and practitioners." J. J. Janney, University of Dayton