To get any new business idea off the ground or develop and better manage an existing business, you must have a plan—and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. It explains:
- tools for analysing the market, customers, competitors and the business environment
- techniques for examining and choosing between different strategic options
- how to use the business planning model that accompanies this book to prepare financial forecasts
- how to analyse and mitigate risk
- how to identify the business's financing needs and select the appropriate type of finance
- how to use the book's business plan document template to write your own plan
In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.
About the Author
Graham Friend and Stefan Zehle have spent their careers working on business planning projects around the world for both small and large businesses, and in 2000 they founded Coleago Consulting, a specialist telecommunications, media and technology management consulting firm. Graham Friend, who is a chartered accountant and the co-author of Guide to Business Modelling (Economist series), specialises in financial analysis, planning and business modelling. Stefan Zehle, who has an MBA, is a strategic analysis and market planning specialist and his articles for the telecommunications industry are widely published.
Table of Contents
2 The business plan.
3 The business planning process.
4 Strategic planning.
5 Analysing the environment.
6 Analysing the firm.
7 Industry and competitor analysis.
8 Product and portfolio analysis.
9 SWOT analysis.
10 Generating strategic options.
11 Market analysis and strategy.
12 Market forecasting.
13 The operational plan.
14 Modelling the business.
15 Accounting principles.
16 Completing the financial statements.
17 Reviewing the financial statements.
18 Evaluating strategic options.
19 Funding issues.
20 Risk analysis.
21 Presenting the business plan and obtaining approval.
22 Implementing the business plan.
Most Helpful Customer Reviews
The Guide to Business Planning was awarded "Outstanding Academic Title in 2009" status on 5 Jan 2010 by Choice, the US academic reviewers, see: http://www.lib.uwo.ca/news/business/2009/12/23/outstandingacademictitles2009businesseconomics.html The Choice reviewer recommended it highly in his review: "Although this work is positioned as a book about writing business plans, Friend and Zehle, business consultants, ended up writing an excellent summary of an undergraduate business curriculum. Their volume contains little new material that cannot be found in other business plan books. What it does instead, and what it does very well, is summarize multiple textbooks' worth of information into a single book. The material is laid out consistent with the US Small Business Ad-ministration's suggested business plan outline, and each section is concise. The best chapter, "Market Forecasting," provides excellent tools from which to choose. For an entrepreneur who has not had a business education, this book provides concise, informative tactics. For undergraduate business majors, it organizes and summarizes several course concepts very well and will serve as an excellent business reference to consult after graduation. It differs from other business plan texts (e.g., Successful Business Planning for Entrepreneurs by Jerry Moorman and James Halloran, 2005), with its emphasis on specific tactics to employ in a business plan. Summing Up: Highly recommended. Upper-division undergraduate students and practitioners." J. J. Janney, University of Dayton