The Guide to Franchising first published in 1970 is a comprehensive guide to all aspects of franchising not only is it a valuable introduction to this growing area of business for those who are unfamiliar with franchising, and answers the fundamental questions: why franchise your business? Why take up a franchise? What can be franchised? The book also functions as a practical guide for those already involved in franchising. It examines how to become a franchisor or franchisee and the relationship between the two parties. The seventh edition has been substantially revised and updated to reflect recent experience and developments in the field. The book is very comprehensive and includes international development and examples of franchise specific regulation from around the world.
|Publisher:||Cengage Learning EMEA Higher Education|
|Product dimensions:||7.40(w) x 9.60(h) x 0.90(d)|
Table of Contents
Introduction. 1. The Meaning of 'Franchise' and 'Franchising'. 2. What can be Franchised? 3. Why Franchise Your Business? 4. Why Take up a Franchise? 5. How to Become a Franchisor 6. How to Become a Franchisee 7. The Financial Aspects of Franchising 8. Franchisor-Franchisee Relations 9. Channels of Communication: Franchisee Advisory Associations 10. Overview of Contractual Issues 11. Structure of Franchise Agreements 12. Information Technology 13. Not for Profit Franchising 14. The Decision to Franchise Internationally 15. International Franchising: Structuring the Arrangements 16. The British Franchise Association 17. Franchising in the USA 18. Case Studies: UK Franchises 19. Case Studies: International Franchises 20. Not for Profit Case Study Appendices. Index.