ISBN-10:
1844801624
ISBN-13:
9781844801626
Pub. Date:
09/16/2004
Publisher:
Cengage Learning EMEA Higher Education
The Guide to Franchising / Edition 7

The Guide to Franchising / Edition 7

by Martin Mendelsohn

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Product Details

ISBN-13: 9781844801626
Publisher: Cengage Learning EMEA Higher Education
Publication date: 09/16/2004
Edition description: 7TH
Pages: 440
Product dimensions: 7.40(w) x 9.60(h) x 0.90(d)

Table of Contents

Introduction. 1. The Meaning of 'Franchise' and 'Franchising'. 2. What can be Franchised? 3. Why Franchise Your Business? 4. Why Take up a Franchise? 5. How to Become a Franchisor 6. How to Become a Franchisee 7. The Financial Aspects of Franchising 8. Franchisor-Franchisee Relations 9. Channels of Communication: Franchisee Advisory Associations 10. Overview of Contractual Issues 11. Structure of Franchise Agreements 12. Information Technology 13. Not for Profit Franchising 14. The Decision to Franchise Internationally 15. International Franchising: Structuring the Arrangements 16. The British Franchise Association 17. Franchising in the USA 18. Case Studies: UK Franchises 19. Case Studies: International Franchises 20. Not for Profit Case Study Appendices. Index.

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