Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business. This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. For professionals with a career in corporate communications, public relations, media and business relations, management communications, crisis management, and integrated marketing communications.
|Series:||Guide to Series in Business Communication Series|
|Edition description:||New Edition|
|Product dimensions:||5.40(w) x 7.90(h) x 0.40(d)|
Table of Contents
1. Plot Your Course: Understanding the Media.
Understanding the Media in General. Analyzing Your Channels to the Media.
2. Cast Your Line: Developing Proactive Media Relations.
Developing a Newsworthy Message. Getting to Know Your Important Reporters. Using Your Media Channels Effectively. Engaging Media Professionals.
3. Caught on the Hook: Responding to Media Calls.
Preparing for Media Interviews. Executing the Interview.
4. Count the Catch: Dealing with Financial Media.
Routine Financial Reporting. Transformational Events.
5. Batten Down the Hatches: Handling the Media in a Crisis.
Understanding the Media in Crises. Choosing a Response Strategy. Developing Tactics for Handling Media During Crises.