A Guide to Preparing Cost-Effective Press Releases

A Guide to Preparing Cost-Effective Press Releases

by William Winston, Robert H Loeffler

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Product Details

ISBN-13: 9781317765349
Publisher: Taylor & Francis
Publication date: 02/04/2014
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 130
File size: 2 MB

Table of Contents

Contents
Press Releases Are a Good Investment for Any Promotion Program
  • Press Release Fundamentals in a Nutshell
  • Press Release Production
  • Picking a Public Relations Agency
  • What to Write About
  • Press Release Program
  • When Time Is of the Essence
  • Index

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