Gut Feelings: The Intelligence of the Unconscious

Gut Feelings: The Intelligence of the Unconscious

by Gerd Gigerenzer

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Overview

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).


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Product Details

ISBN-13: 9781101202418
Publisher: Penguin Publishing Group
Publication date: 07/05/2007
Sold by: Penguin Group
Format: NOOK Book
Pages: 288
File size: 7 MB
Age Range: 18 Years

About the Author

Gerd Gigerenzer is the author of Gut Feelings. He is currently the director of the Max Planck Institute for Human Development in Berlin, Germany, and lectures around the world on the importance of proper risk education for everyone from school-age children to prominent doctors, bankers, and politicians.

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