In Kevin and Jackie Freiberg's bestselling book Nuts!: Southwest Airlines' Grazy Recipe for Business and Personal Success, the authors describe the sometimes wacky, always original, leadership that made Southwest an airline industry phenomenon. Now the Freibergs are back to reveal the secrets behind a number of gutsy companies that have the courage to buck the trends and follow their own path. They're all known for unorthodox leadership -- and record profits.
Drawing on five years of research, the Freibergs take the reader behind the scenes to examine how these intensely focused, dedicated, and unconventional leaders and their companies do what they do so well.
|Product dimensions:||6.24(w) x 9.56(h) x 0.89(d)|
About the Author
From the Hardcover edition.
Most Helpful Customer Reviews
Guts! is filled with concrete examples of how leaders influence the troops and set the tone for an entire organization. By highlighting successful businesses where leaders value their employees as people making a difference in the bottom line, the book may sway some fence-sitters to take a risk for a new direction. The book is not likely to convert (or appeal to) those business leaders who think of their employees as expendable spare parts. The 'Gut Check' sections have specific tips on how to make organizational changes -- valuable summaries that differentiate this business book from others.
I am proud to see the acknowledgement of USAA in this book. They are a great company that truly knows what it means to serve.