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Hail to the King of Sneakers: Michael Jordan's Nike Air Jordan Retro Time (A Social Media-loaded Marketing Campaign Success Story)

Hail to the King of Sneakers: Michael Jordan's Nike Air Jordan Retro Time (A Social Media-loaded Marketing Campaign Success Story)

Hail to the King of Sneakers: Michael Jordan's Nike Air Jordan Retro Time (A Social Media-loaded Marketing Campaign Success Story)

Hail to the King of Sneakers: Michael Jordan's Nike Air Jordan Retro Time (A Social Media-loaded Marketing Campaign Success Story)

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Overview

"Hail to the King of Sneakers: Michael Jordan’s Nike Air Jordan Retro Time"
Road Jam, Cloud Jam, Space Jam, and Mall Jam for
Nike Air Jordan XI Concord Sneakers: A Success Story
“The New Sub-culture of Sneaker Collectors”
(An Urban Fiction/Non-fiction. An Urban Thriller, 2011 Edition)
Word of Mouth, Word on the Main Street, and Buzz Marketing Principles

This ebook covers the following points:

1. The history of the sneakers That Cause Shoppers To Stampede,
Large Crowds To Uproar and Go into a Frenzy,
Police Officers and Security to Use Pepper Spray to Gain Control
Retail Managers To Be Held Hostage with their Goods,
Students To Skip School Just To Be The First in Line,
Furious and Rowdy Sneaker Collectors Ready to Shove, Throw Punches, Outbid Each Other, Even Discharge a Firearm or Resort to Illegal Tactics Such As Posse Placements and Marijuana Smoking Just To Create an Edge and Purchase a few Pairs
Fathers and Mothers To Abandon Kids and Brace the Elements…
2. Signs of the Time: A Tale of Two Economies in U.S. Malls and Elsewhere
3. Word of Mouth, Word on the Main Street, and Buzz Marketing Principles
4. Word of Mouth, Fads, Buzz in the times of Social Media such as Twitter, Google+, and Twitter. Transforming the desires for a product into a frenzied sale
5. Brawls, Slaps, Take-downs, Pepper Spray Sessions, stampedes, and Riots are the immediate results of effective and efficient word of mouth, social media, and buzz marketing campaigns….


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Product Details

BN ID: 2940013792692
Publisher: Life's Business Principles and Models
Publication date: 12/24/2011
Series: Life's Business Principles and Models, How to Live Before You Die , #2
Sold by: Barnes & Noble
Format: eBook
File size: 168 KB

About the Author

This ebook was prepared and Written by Kevin Levin and Charles J. Desmangles, Emeritus Professors of World History, Marketing, and Social Media at eCaribbean People’s University.
Mr. Joseph Charles also contributed to the fictionalization of the story. He is a language expert and business consultant who provides his consulting and linguistic services to major US and international corporations vying for the global market. Contact him at Teach2Coach [at] Gmail Dot Com

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